MAM

Doceree to let companies to advertise on its platforms for free amid Corona lockdown

The services will be free to advertisers, publishers in India and the US

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/30/hhh.jpg?itok=71L9qOpQ

MUMBAI: Coming to the aid of pharma, medical and healthcare companies amid coronavirus mayhem globally, Doceree, World’s first Ad Exchange for branded Healthcare Professional Marketing, has said it will allow companies to advertise on its platforms for free and help them reach out to doctors uninterruptedly, an initiative taken to support them when their crucial workforce of medical and sales representatives are locked indoors.

The unprecedented COVID-19 pandemic upsurge followed by curfew, lockdown and ‘social distancing’ have almost put a pause in the lives of the people, posing serious challenges around. Despite putting sweat and blood round the clock to discover a vaccine or medicine for COVID-19 cure, medical scientists from across the world haven’t come out with flying colours yet.

Owing to strict ‘social distancing’, lockdown and stringent regulations coming up amidst COVID-19 scare for its prevention, pharma companies are unable to reach out to the doctors as their reps can’t get face time with them to provide them with the free flow of scientific information about the drugs. Neither can they organise CMEs that update physicians’ information domain.

Physicians need product information, KOL and Advisory Board content, services and support that reps provide. In such circumstances where there is a complete disconnect between the doctors and the pharma, a New York-based Pharma Ad-tech start-up Doceree (www.doceree.com) has extended its innovative wing, accelerating its launch in India as well as in the global market. It has created a digital Artificial (AI) based platform, which might be instrumental in bringing doctors and pharma together remotely despite Social Distancing and Lockdown.

“Of course, the outbreak of COVID-19 has been a sort of unexpected invasion over our personal and professional lives for several days and weeks. And the intensity of its ceaseless surge might prolong for a few months. In a situation where everything is locked in, HCPs can’t have the option to put themselves out of their duties. However, they need some support which they get routinely by the pharma companies. But the question is — how it could be done? Yes, this could be done through a technology-enabled remote working system that we call the digital medium,” says Dr Harshit Jain, Founder & CEO, Doceree.

He adds further, “We have developed an Artificial Intelligence (AI) based technology that uses data segmentation & analytics and offer the power to deliver sequential content, to promote the behaviour change needed to take the HCPs down the conversion funnel. This technology also understands doctors’ behaviour, so that one can connect with them better. Hence, in the situation when social distancing has been turning out to be quint-essential to fight the COVID-19 pandemic out, this is the only technology left for the pharmaceutical companies to reach out to the physicians.”

Despite willing to provide credible scientific information about the drugs to the doctors, the pharma companies are unable to reach them out as the COVID-19 pandemic is pacing faster. In such a situation, the digital medium is the only way forward wherein Doceree has been doing a marvellous job, influencing the US Pharma marketing & advertising with its latest digital modules based on AI. This technology has the potential to bridge the gap between the pharma and the doctors, paving the way for the former to reach out to the latter.

In the wake of the COVID-19 crisis, the specific module developed by the Doceree for the pharma companies that address the real problems they face in reaching out to the doctors has been largely superb. This innovative technology has been instrumental in bringing pharma companies back on track to reach out to the doctors in minimum resources with maximum credible scientific information. In India, more and more pharma companies are looking for the services provided by Doceree. Thus, digital medium singles out as the panacea for the prevailing problems as well as a new normal. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/hike.jpg?itok=4c-QATpY
Hike hires Seema Chawla as VP and head of marketing

MUMBAI: As Hike inches closer to launching its much-awaited offering HikeLand, India’s homegrown internet startup has hired Seema Chawla as its VP and head of marketing. Chawla joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/kfc.jpg?itok=lrF6saLs
KFC rewrites rules, delivers to your cars and bikes

MUMBAI: In a pandemic situation the last thing you want is to go out and eat! And the restaurant industry has obviously been hit. Severely. So, the only way for the dine-in industry to remain relevant is to rewrite the rules of the business: Innovations, contactless deliveries, cloud kitchens, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/asian.jpg?itok=cQo__7-e
Ogilvy Mumbai's campaign for Asian Paints assures great painting with safety

MUMBAI: In the new normal, every business is finding new ways to minimise the effect of any disruption to their stakeholders. And category leader Asian Paints is setting a precedence with its newly launched Safe Painting Service. This service promises great looking walls while ensuring safety for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/hul.jpg?itok=S1cN6IXR
HUL donates over 74,000 testing kits to tackle spread of Covid2019 in India

MUMBAI: Hindustan Unilever Ltd (HUL) has donated 74,328 RT-PCR Covid2019 testing kits worth Rs 13 crore to help ramp up testing of patients in the country. The Maharashtra government has received about 28,800 RT-PCR testing kits to help in the early detection of Covid2019. Others who received the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/piyush.jpg?itok=LHJMUUaV
I will stand as the captain of the ship and hold my people together: Ogilvy’s Piyush Pandey

MUMBAI: During the show The Media Dialogues, Ogilvy executive chairman Piyush Pandey spoke to Anuradha Sen Gupta on CNBC-TV18 about the impact of Covid2019 pandemic on the advertising world. He weighs in on how the advertising agency business has been impacted by Covid2019. Excerpts: Have there...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/bajaj.jpg?itok=ibiredcG
Bajaj Finserv, Vivo launch #EMINetworkPowerplay

MUMBAI: Bajaj Finance Limited, the lending arm of Bajaj Finserv, has partnered with Vivo to launch its #EMINetworkPowerplay encouraging participants to play an online trivia game and win Vivo smartphone and other exciting prizes daily. The campaign, based on the theme of cricket, aims to keep the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/merr.jpg?itok=mSOZ7tR3
MARRIOTT INTERNATIONAL PREPARES TO WELCOME BACK GUESTS WITH A LIMITED TIME OFFER-SAVE NOW, STAY LATER!

Marriott International has announced the launch of a steal deal! A limited time offer curated specially for their hotels across South Asia. Starting today, guests can avail of any of the 3 complimentary offers while making their bookings till 30th June 2020. Whether booking for leisure or business...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/eart.jpg?itok=AAWe6jlM
Actimedia PR & Digital launches new vertical ~ActiMedia Earth

Two-decade old PR and brand communications company Actimedia|PR & Digital, is launching a new vertical ‘ActiMedia Earth’ offering brand building, PR and digital expertise at highly competitive rates to environmental conscious corporates, NGOs and organisations dedicated to sustainability. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/blood.jpg?itok=t4CiMBbf
Renowned celebrities urged people to register themselves as potential blood stem cell donor and be a lifesaver

This World Blood Cancer Day, DKMS BMST Foundation India, a non-profit organization dedicated to the fight against blood cancer and other blood disorders, launched their digital campaign #ItsYourTurnNow with an aim to create awareness on the importance of registering as a potential blood stem cell...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required