NEW DELHI: Home care solutions company, BornGood partnered with performance-based digital marketing agency DigiDarts, to give leverage on digital platforms and to expand, promote its brand presence. Digidarts will solely be managing BornGood’s media buying, strategic and creative execution of organic and paid digital marketing requirements. With this mandate, BornGood hopes to utilize digital marketing tools to push its USPs and core business goals, which is to make the surrounding and planet better.
BornGood provides plant and science-backed home care solutions, helping people to contribute to making the planet better in a small yet significant way. Their products have been formulated with the utmost care and precision for the laundry needs of today, backed by 50 years of expertise in the field of global textile processing from their parent companies- Ramsons garment finishing equipment & European textile chemical corporation(ETCC). BornGood’s mission is to focus on bringing cutting edge technology for the Indian consumers, to better take care of the clothes, skin, and environment.
At BornGood, all the products are USDA certified. BornGood is India’s first eco-friendly startup which has introduced refill packing that contains upto 70 per cent less plastic than bottles, is more economical, and results in less carbon emission. In addition, are working on a program to collect the plastic packaging back from the customer. Innovation (performance range of laundry detergents) they have launched India's first Antimicrobial detergent, proven to kill bacteria and deactivate viruses. Designed for activewear and can be used in all clothes, towels, and linen. They are also planning to launch India’s only Shade Revive detergent which is proven to restore the color in dark and faded garments and also prevents new garments from fading.
Speaking about the collaboration with the agency, Be Better Personal Care Private Limited(BornGood) founder and director Mohit Belani said, “Born Good was created to help people positively contribute to the planet in a small yet significant way and we are pleased to work closely with Digidarts whose vast expertise will help us bring our products to a wider audience"
Adding to the conversation, DigiDarts founder & director Siddhartha Vanvani said, "Excited to take on a new journey with Born Good, whose mission statement to positively contribute towards the betterment of the planet resonates very well with our values. We shall be looking after the digital aspects of introducing and marketing a unique line of products to the Indian buyer space. Our aim is to help initiate small steps in home-care which yield a more sustainable lifestyle for consumers."
