Dentsu India has established its digital technology prowess by securing first place in the prestigious Google Automation Challenge. The network competed among the top five agencies in the country and has secured the top spot by leveraging its wealth of knowledge in Google Ads, enhancing its nuanced understanding of audiences, deploying cutting-edge technology, advanced analytics, and proprietary dynamic creative tools to bring creative excellence to clients.

This recognition underscores dentsu's unrivaled expertise and is a powerful reflection of the trust and confidence of clients in the network’s capabilities. Moreover, it demonstrates the network's unrelenting commitment to delivering exceptional results for even the most complex consumer journeys.

The competition required the participants to:

•     Demonstrate excellence across the Google ecosystem and product suites
•     Leverage the power of complex MI-led Automation to drive growth and efficiency for our clients

Commenting on the achievement, Merkle Sokrati CBO Nilesh Gohil said, “We are extremely honored with this achievement! Our teams constantly strive to be at the forefront of innovation and drive greater success for our clients. Our strong partnership with Google has empowered our teams with exceptional opportunities to demonstrate our expertise. My sincerest gratitude to our clients for staying with us throughout this journey and our teams at dentsu, Merkle Sokrati, and iProspect who made this remarkable achievement possible.”