MAM

‘Dell presents a laptop that keep pace with you’ in the latest campaign by GREY group India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/16/dell.jpg?itok=gNpRLeNg

MUMBAI: Life isn’t easy at the top. Because everyone sees the perks of being there. But not what got you there or what keeps you there. Dell Latitude is here, not just to partner your ride, but to understand the journey just as much as you do.

With the Latitude 7000 series laptops, Dell offers CXOs and senior management an option of choosing a work machine that matches their stature and pace. Its premium design, most efficient security features, seamless connectivity, and ease of mobility, makes it a class apart, just like the CXOs.

Conceptualized and executed by Grey, the campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead, with Dell Latitude as their partner.

Speaking about the film, Gautam Bhasin, Group Creative Director at Grey Bangalore said, “A CXO's life revolves around handling challenges and confidential information, being accountable and taking tough calls. Which is why he needs a laptop that works in tandem with his pressure. So, we mirrored the CXO's journey, showing how a Latitude would seamlessly fit into their world, handling it all, just like him."

According to Minakshi Menon, Senior VP & Branch Head, GREY Bangalore, " The fact that it is lonely at the top is a cliché because it’s true. In fact, the trusted laptop is possibly the only partner that truly understands the day in the life of a CEO. So the creative idea is rooted not only in insight, but also in empathy. The outstanding product features, and the brand values of Dell Latitude made it possible for us to genuinely be that partner in the film."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/mercedez.jpg?itok=dGl9zj7q
Mercedes-Benz India awards communications mandate to Adfactors PR

Mercedes-Benz India Pvt. Ltd. has awarded the mandate to manage its public relations and communications requirements to Adfactors PR, India’s largest public relations firm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/cera.jpg?itok=TwdDlLNj
CERA pays tribute to homes in their new campaign

India’s leading home solutions brand, CERA, has developed a multimedia campaign featuring TV commercials, press and outdoor pieces that celebrate homes--kuch pal ghar ke naam.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/waffle.jpg?itok=nEhYioPq
London Bubble Co. celebrates the launch of its 50th Store with a range of delicious waffles at only Rs. 59 across all outlets

London Bubble Co, the eclectic bubble waffle franchise brand, achieved a milestone as it unveiled its 50th store on May 24, 2019 at Charni Road, Mumbai.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/jigsaw.jpg?itok=iVIAk4EI
Jigsaw Pictures is all set to launch their first web series Thinkistan

Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian Advertising, on the OTT platform MX Player.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/sourav.jpg?itok=RdQPxm-1
My11Circle appoints Sourav Ganguly as brand ambassador

My11Circle, a fantasy cricket platform from Play Games 24x7 Pvt Ltd, has got former Indian cricketer Sourav Ganguly on board as its new brand ambassador.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/superdry.jpg?itok=dUACb6vP
Superdry launches new campaign - ‘Summer or Nothing’

MUMBAI: Contemporary clothing brand Superdry has launched its new ad campaign “Summer or Nothing”, establishing a strong connect between the brand and millennials.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/bourn.jpg?itok=tdgzxE-R
Bournvita Lil Champs empowers new-age mothers to improve a child’s ‘motor skills’

Bournvita Lil Champs with its new campaign is encouraging mothers to think beyond height & weight and focus on motor skills for the child’s development.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/DOMINOZ.jpg?itok=mf2zeXhO
Madison’s HiveMinds wins Domino’s Digital Media AOR

Madison Media and Hiveminds, the digital specialist agency of Madison World have won the digital media mandate for Domino’s in a multi-agency pitch.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/sara.jpg?itok=l1jSO--T
ITC Fiamamakes a game-changing move in personal care introduces Fiama Scents – Bodywashes with touch activated fragrance

ITC’s leading personal care brand and the 2nd largest shower gel brand in the country, Fiama, announced the launch of Fiama Scents.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories