MAM

Delhi Capital partners with Acko General Insurance

Acko is the official Insurance partner and leading helmet & cap sponsor

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/09/delhi.jpg?itok=y5NvsxDO

NEW DELHI: Acko General Insurance associates with Delhi Capitals for the thirteenth edition of the Indian Premier League. Acko is the official insurance partner of the team. The Delhi Capitals team will be sporting the Acko logo on their helmets and caps.

Acko’s maiden innings with IPL sponsorship last season saw it registering a surge in awareness levels and transactions on its platform among a newer audience.  The goal with this year’s collaboration with the Delhi Capitals team is to strengthen brand value and recall by engaging with a vast consumer base at the biggest cricketing league in the world. The brand logo on the team’s helmet is aligned with the overall brand narrative of ‘protection’ being a  necessity. The association will be amplified with a 360-degree campaign across television, digital, and social media platforms in the coming weeks. 

To further drive consumer engagement Acko will be running a series of entertaining contests over a period of 5-6 weeks throughout the IPL season.  Aimed at capturing the interest of the  Delhi Capitals’ fans and making it a memorable experience for them, the contests will be held on the Delhi team’s game days.  A fun lead film featuring popular members from the team will be used to announce the contests across television, digital and social media. 

'Catch the Acko logo' is one such contest that will be held during the Delhi Capitals' first game of the season. Aimed at aiding brand discovery and engagement, the contest will be simple - all that one needs to do is count the number of Acko logos present in the stadium (on caps, helmets, perimeter boards, etc.) during the match and post it on Acko’s website. Prizes for the winners will include team merchandise and a mega prize of a 30 minutes virtual meet and greet with DC players. 

Acko General Insurance executive VP- marketing Ashish Mishra said, “We are excited to partner with the highly talented Delhi Capitals team. Our goal is to drive brand awareness and brand discovery among new customers pan India. IPL being the biggest and most popular sporting event in the country, makes it an exceptional avenue for a branding exercise for a young brand”. 

Delhi Capitals CEO Dhiraj Malhotra said, “We are thrilled that Acko has come onboard as a  partner for us in the forthcoming season of the Indian Premier League. Acko is a distinguished young and upcoming brand and there is a strong alignment as both partners are constantly striving to scale new heights. We look forward to having a very successful association this season”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/timex.jpg?itok=RXjc4dkF
Timex celebrates its rich heritage with ‘Given for Generations’ campaign

Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’  Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_161308_800_x_800_pixel.jpg?itok=b9IQAqcC
CupShup wins digital mandate for Easiloan

Mumbai: CupShup, a full-service agency has bagged the digital mandate for the fintech startup, Easiloan. The account was won following a multi-agency pitch and will be handled out of CupShup’s Mumbai office. As part of the mandate, Cupshup will handle the social media presence and digital brand...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_160734_800_x_800_pixel.jpg?itok=UoDS8xRW
Expectations Budget '22: Fuel prices, medical expenses remain major concerns shows Kantar survey

Mumbai: With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the latest pre-budget survey conducted by data insights company Kantar.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_153451_800_x_800_pixel.jpg?itok=PbWdruzL
toothsi names Vishwanath Shetty as VP of brand partnerships

Mumbai: toothsi, a D2C start-up recognised for its smile makeover products and services has named Vishwanath Shetty as its new vice-president of brand partnerships.  With more than 15 years of experience in IP/branded content sales across media, advertising and martech, Shetty will lead the newly-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_134730_800_x_800_pixel.jpg?itok=2SakjfzA
Swiggy's director of marketing Umesh Krishna moves on

Mumbai: Swiggy's director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post. Krishna is a 360-degree marketer with expertise in digital strategy, performance marketing, brand management and media purchasing. Prior to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_132033_800_x_800_pixel.jpg?itok=LsNrQpm8
Kaizzen partners with Teri for World Sustainable Development Summit 2022

Mumbai: Kaizzen, an integrated communication agency, has partnered with The Energy and Resources Institute (Teri), the not-for-profit, policy research organisation, as an outreach partner for World Sustainable Development Summit (WSDS) 2022. WSDS is Teri’s annual flagship event, which will be held...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/2.jpg?itok=WUApgE04
HiveMinds bags digital mandate for Max Life Insurance

HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened North branch.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/britannia.jpg?itok=t9KxPXzr
Britannia's new campaign stresses on protein consumption for young Indians

MUMBAI: Britannia Industries has launched a new TVC for Britannia Cheese that talks about its protein rich nutritional qualities. Proteins are by far one of the most important macro nutrients that  should be part of a healthy diet and through the new  campaign, the Dairy company aims to raise...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/bh.jpg?itok=-0YVwJTr
We want to be the poster boy for Web 3.0-led marketing in India: WATConsult’s Sahil Shah

Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital artwork. Titled ‘Once a WATizen, always a WATizen', it contained the names of all its 1500+ employees- past and present- to...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required