MAM

'Confident Beauty' campaign launched by Supari Studios with Bobbi Brown Cosmetics

The campaign features Tara Sutaria

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/13/tara.jpg?itok=w18uEqDj

MUMBAI: Award-winning digital content studio, Supari Studios, collaborated with Bobbi Brown Cosmetics to launch the Indian counterpart of its global ‘Confident Beauty’ campaign, featuring its first celebrity brand ambassador for India, Tara Sutaria. 

‘Confident Beauty’ is a brand equity campaign that celebrates confident women and diversity, linked to their hero foundation products and equity in shade breadth, undertone and skin tone leadership. The brand’s multifaceted approach communicates face leadership and true beauty philosophy. To address this messaging, the film showcases brand ambassador Tara Sutaria reflecting on what beauty means to her; we see an engaging montage of Tara as she prepares for a performance by rehearsing her dance, in addition to using her Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15, which plays an important role in building her confidence and bringing out her natural beauty when she finally gets on to stage. 

The lineup holds a breadth of 43 shades, which include the 12 newly launched shades globally complimenting different skin tones, making every woman feel confident.  

Giving viewers glimpses into several aspects of Tara’s personality, the Supari Studios team detailed the film’s visuals in a manner that lent the campaign authenticity to stay true to its larger messaging. Along with being an actor, Tara Sutaria is also a ballet dancer and an opera singer; keeping this in mind, the music composed played a key role in defining the film’s visual tone, with its highs and lows perfectly matching those of the script and narrative. Being a counterpart of the brand’s larger global campaign, the Supari Studios team also ensured that Bobbi Brown Cosmetics’ overall brand language and campaign requirements were retained, while adequately tying it together with Tara’s story and perspective. The campaign thus, aims to encourage its audience to defy societal norms of beauty, urging them to be more comfortable and revel in their own true skin. 

Director of the film  Tanvi Gandhi said, “Since Bobbi Brown was launching its first campaign with brand ambassador, Tara Sutaria, it was important that we maintained the perfect balance between a beautiful high-fashion aesthetic and staying true to Tara's personality so as to depict her life in the most authentic and genuine way. Along with being an actor, Tara is also a dancer and performer - a skill that shines bright in the film. If I could describe the essence of the film in one word, it would be "Rhythm". From whatever we know about Tara, she is always moving, always on the go, always expressing herself to a beat. In order to accurately depict her life, we decided to create a visual language of rhythm in our film. We adapted that treatment to our cinematography, editing and music. The camera is never static in the film, it's always moving along with Tara, as a mere spectator trying to keep up with her. The music acts as a metronome with a gradual graph ending on a high as Tara finally takes the stage. The style of editing further emphasises the sense of rhythm - alternating between fast and slow cuts depending on what is needed.”

Supari Studios executive producer Mitali Sharma said, “When Bobbi Brown India approached us to make the Indian version to their 'Confident Beauty' campaign, we wanted to ensure that we keep the spirit of the Global films intact, while staying unique to Tara. Dance and music is essential to her, which is why we used the idea of beats and rhythms in the visuals and distilled it to even the editing pace of the film. It has been an amazing collaboration and you can see the zeal and energy that Tara lends to the brand. There couldn’t have been a better face for Bobbi Brown India.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/abhinav.jpg?itok=_yOYdL9s
Urban Company appoints Abhinav Tyagi as SVP - marketing

NEW DELHI: Urban Company (formerly UrbanClap) has brought on Abhinav Tyagi as SVP - marketing. The appointment is in sync with the company’s efforts to invest in and attract world-class leadership to further accelerate business growth. An alumnus of the Delhi College of Engineering and IIM...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/hul.jpg?itok=ckxBXVQ3
Bombay HC allows Sebamed’s filmstars kee nahi, science kee suno campaign

NEW DELHI: The Bombay high court has permitted German personal care brand Sebamed to continue with its advertising that calls out HUL brands Lux, Pears, and Dove along with Santoor for their harmful pH levels. HUL had moved the court against the ads, claiming that they “disparaged” and “denigrated...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/gas.jpg?itok=R_zWVkX2
Gas-O-Fast is all set to rule the market with new marketing strategies for 2021

Gas-O-Fast, a subsidiary of Delhi-based pharma and wellness company Mankind Pharma is all set to roll their marketing strategies and govern the market in 2021. Gas-O-Fast is known for its Ayurvedic antacid which comes with natural Jeera and natural Ajwain variants and is focused on establishing a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/duro.jpg?itok=DSkqgzj-
Pratik Gandhi relates how a Duroflex mattress helped him sleep better

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/82.jpg?itok=zuN_5upK
82.5 Communications wins creative mandate for Slice

NEW DELHI: 82.5 Communications has bagged the creative duties of Bengaluru-based fintech start-up Slice. The agency's Bengaluru office will handle the business.      82.5 Communication CEO & co-chairperson Kapil Arora said, “The fintech world is abuzz with opportunity and amongst the most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/sapna.jpg?itok=9MsJH3yw
Mpower asks netizens to share their safe space with #Myndful5

NEW DELHI: Covid2019 has not only impacted the economy but also affected peoples’ mental well-being. Many have lost loved ones, been fired, suffered business losses, domestic violence, lived in isolation and been under great pressure and anxiety. Till a few years ago, conversation about mental...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/chi.jpg?itok=wBSc_ief
Care Health Insurance (CHI) ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Followed by the launch of Care Shield, a health insurance add-on cover specifically designed to cover more than 60 non-payable consumables, Care Health Insurance went live with its first product TVC post the rechristening from Religare Health Insurance. The brand has roped Divyenndu Sharma, a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/wavemkrr.jpg?itok=F9CAp2bw
Wavemaker India bags consolidated media duties for Zydus Wellness

NEW DELHI: Consumer nutrition company Zydus Wellness has consolidated its media duties with Wavemaker India. The agency has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/mirum.jpg?itok=XJQqni5V
Mirum to provide marketing cloud services to Careers360

NEW DELHI: WPP Group’s digital marketing solution agency Mirum India will be responsible for implementing Salesforce Marketing Cloud services for Careers360, a leading educational products and services company. Mirum India EVP Mihir Karkare said, “Mirum is a Salesforce go-to partner for Marketing...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required