New Delhi: The popular public transport technology company, Chalo, has appointed DViO Digital as the digital (creative) agency.

The mandate puts DViO in charge of the brand's digital & social media management. The primary focus of the campaigns across all platforms will be to generate awareness among bus users and operators as well as increase app downloads.

DViO will be involved in developing a digital-first brand & creative campaigns, enhancing Chalo's reputation as a reliable brand in the mobility space. In addition, the agency will also be responsible for creating campaign strategy, ideating for co-branded activations, and performance campaign management i.e., deploying digital media for the effective distribution of the content to build TOM, preference and divert traffic to the website.

Founded by Vinayak Bhavnani, Mohit Dubey, Priya Singh Dubey, and Dhruv Chopra in 2014, Chalo offers real-time bus tracking as well as digital payments in buses through the Chalo App and the Chalo Card. It has a presence in 40 cities across 13 Indian states including Maharashtra, Karnataka, Kerala, Madhya Pradesh, Tamil Nadu and others.

Speaking of the association, DViO Digital founder & CEO Sowmya Iyer said, “At DViO Digital, we lead brands through digital transformation and assist businesses in their growth journeys. A lot goes behind establishing a brand online and creating active conversations. With our unique creative strategy, media campaigns and content creation at play, we are sure to establish Chalo as a tech-forward, customer-focused brand in the market.”

Adding to it, Chalo's CMO Dhruv Chopra, said, “We are delighted to onboard DViO Digital as our digital partner. Chalo is in the phase where the company is rapidly growing its footprint in the country. In DViO we saw the right team with a fantastic blend of speed and execution and strategic understanding that can help us reach our ambitious goals. We are glad to partner with them and look forward to an exciting journey together."