Mumbai: Centuary Mattress, India’s mattress brand, has announced the appointment of Mr. Vijay Kumar Mikkilineni as a General Manager - Brand and Marketing. The company has onboarded Mikkilineni for the 360-degree marketing of the brand and to implement creative marketing strategies. 

Mikkilineni has more than 12 years of experience developing marketing strategies for durable consumer brands. He is a dynamic and highly motivated marketing head who has developed successful campaigns to drive sales and ROI for companies like TCL India, Sony India, and Skyworth India. Centuary Mattress will benefit from his eye for detail in analyzing market trends, consumer behavior, competitor analysis, retail sales, and brand development to execute successful marketing campaigns. 

Talking about his vision for the company, Mikkilineni said, “I envision building Centuary Mattress as India's No.1 mattress brand with a customer-centric approach and a strong retail platform. The aim is to bridge the gap, tap the uncovered markets, and reach the last-mile customer with online and offline marketing strategies. I want to leverage the company's strong distribution network. Centuary is a forward-looking brand that offers superior quality products, and with the right marketing strategy, the same message will be taken to every Indian household.” 

Centuary Mattress executive director Uttam Malani said, “Vijay is a talented individual who has contributed to the consumer durable industry in many ways. His commitment to growth as a leader reflects in all the value-added projects he has delivered over the years. We look forward to working with him and how he will help us achieve our goals as a brand in the coming years.”

Mikkilineni is a science graduate from Kakatiya University, Warangal, and has pursued PGDM in Marketing and Human Resources from Dhruva College of Management, Hyderabad. He views the success of the talented individuals trained by him as a professional milestone.