MUMBAI: Celio, a leading men’s clothing retailer brand has partnered with AliveNow, a Bengaluru based creative and digital tech agency to launch the Free Hit Newsfeed SmartApp cricket game. Ahead of the ICC Cricket World Cup 2019, the brand plans to leverage this opportunity to engage cricket lovers by launching a cricket game. 

Celio aims to reach out to cricket fans across the country and the game will be available to play across the brand’s social media platforms like Facebook, Instagram and Twitter. The game challenges the players to score maximum runs in an over by testing their skill and timing. The players’ scores are converted into loyalty points along with an additional 500 points that are re-deemable across Celio stores in the country.

Abhishek Shetty, Head of Marketing & PR at Celio said, “We at Celio are alwayslooking at innovative and interesting approaches to reach out to our audience. Given the cricket season that is upon us, we thought what better way than to marry the game and the digital platform to engage with the users. We are hopeful that the interactive game created by us and AliveNow will be played and enjoyed by many.”

SriramPurushotham, Account Manager at AliveNowsaid, “We are always excited to build some fun and interesting Newsfeed SmartApp experiences to the users. We conceptualized this simple and addictive game for Celio as they wanted to engage with cricket lovers across the country. This is a fresh and engaging experience for cricket fans unlike other regular contests on social platforms.”