Mumbai, India: CEAT Ltd, a leading tyre manufacturer, is proud to announce the launch of CEAT Bike Mobile Crew, an innovative bike repair service specifically designed to cater to the needs of motorcyclists stranded in remote areas. This groundbreaking program addresses the challenges faced by riders in regions plagued by difficult terrains, limited access to servicing professionals, and no mobile network coverage. The pilot program is happening in Sarchu and Mahe in Ladakh, with plans to expand to other popular biking destinations across India.
CEAT Bike Mobile Crew offers a comprehensive range of services, including tyre repairs and complete bike repairs. By offering comprehensive repair services on-site, CEAT Bike Mobile Crew ensures that riders can resume their journeys without compromising their safety, no matter how remote the location.
CEAT Ltd chief marketing officer Lakshmi Narayanan B said, “We are thrilled to introduce CEAT Bike Mobile Crew, an innovative bike repair service that addresses the needs of bikers in remote regions. We recognised that one of the challenges faced by bikers in these areas is limited access to servicing professionals which is further aggravated due to being in a mobile network black spot. With this groundbreaking service, we aim to mitigate these problems so that even in the most difficult-to-reach locations riders can receive timely repairs and maintenance. Bikers can now count on the expertise of CEAT Bike Mobile Crew’s skilled team to swiftly resolve their issues, enhancing their overall biking experience and ensuring their safety in the most challenging terrains”.
The dedicated Bike Mobile Crew team comprises a program manager, skilled mechanics, drivers, and a helper/co-driver. Together, they are committed to delivering exceptional service, efficiently addressing the needs of stranded motorcyclists, and providing peace of mind in remote regions where help is scarce.
The official flag-off for the CEAT Bike Mobile Crew program took place on the 2 June in Mahe and will be followed by a second flag-off in Sarchu. By launching this innovative program, CEAT Bike Mobile Crew aims to revolutionise the way motorcyclists explore and experience India’s most scenic and remote biking routes