Report on Shemaroo

CavinKare launches farm-to-table milk brand – H-Milk

Ropes in popular south Indian actor Meena Sagar as brand ambassador

NEW DELHI: In an effort to offer consumers unparalleled quality products, CavinKare under its dairy wing has introduced a new milk brand – H-Milk. Bringing to retail format for the first time in India, the brand offers bottled cow milk with no cream removed which is directly sourced from the villages of Tamil Nadu. As part of the launch, the brand has also roped in popular south Indian actor Meena Sagar as its brand ambassador.

H-Milk’s launch marks the strengthening of CavinKare’s dairy category. To meet the dietary needs of consumers, H-Milk offers the wholesome benefits of cow milk with no cream removed, directly sourced from the farm and offered straight to the tables of consumers. This rich, enriching milk promises unadulterated quality at an affordable price point that is neatly bottled in a sterile environment at Kancheepuram factories.

Business head – beverages & dairy BP Ravindran said, “Innovation is the heart of every brand at CavinKare. We are constantly putting our minds together to bring consumers products that are of highest quality without compromising on nutrition. Albeit India leading the way in dairy production, consumers are still on the look-out for milk that is uncompromised in nutrition and quality. This specific requirement has driven us to source milk directly from the farmers of south India and supply it to the consumers’ table. H-Milk is a wholesome milk brand that will provide the right amount of nutrition to the entire family.”

With H-Milk, the brand aims to further strengthen its  market position and increase market share significantly. The price point and packaging are conscious efforts to stay close to its roots and satisfy our consumer needs in an effective manner.

H-Milk contains several nutrients that are obtained directly from cow milk which help meet daily dietary needs. Priced at Rs 28, H-Milk is available in 500ml bottles across kirana stores and retail outlets.

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