Cashfree Payments joins ‘Shark Tank India season 2’ as payments partner

The show will have 50 episodes, and it will premiere on 2 January 2023 at 10 p.m.

Mumbai: Payments and API banking solutions company Cashfree Payments has partnered with Sony Entertainment Television and Sony LIV as the payments partner for Shark Tank India season 2.

Shark Tank India season 2 aims to have a bigger impact with more episodes, pitches, and cracked business deals. It will have 50 episodes, and the season will premiere on 2 January 2023 at 10 p.m.

Cashfree Payments co-founder and CEO Akash Sinha said, "We are excited to further our partnership with Shark Tank India for the second year in a row. The first season proved to be quite impactful, providing impetus for entrepreneurship and innovation. At Cashfree Payments, we value the entrepreneurial spirit and understand the importance of an enabling startup ecosystem."

"India's digital payments growth story is fuelled by a surge in the number of startups, not just in metros but across tier two & three cities. These innovative businesses rely on Cashfree Payments' safe and trusted payment stack to scale their businesses. We believe this association goes a long way towards our philosophy of fostering innovation in the Indian startup ecosystem, which deserves to be encouraged and celebrated," Sinha added.

Sony Pictures Networks India head of ad sales and network channels Sandeep Mehrotra said, "The revolutionary change that Shark Tank India has ushered into the mindsets of the viewers about business and entrepreneurship is a testimony to the impact that the property has created. We are thrilled to be bringing back another exciting season of Shark Tank India and welcome onboard Cashfree Payments as our payments partner. Together with Cashfree Payments, we are positive about taking a step ahead and further expanding the horizons of Indian entrepreneurship. We are looking forward to an extended partnership with them."

"Shark Tank India has revolutionised reality shows in India. This show has presented the audience with a unique viewing experience that is both educational and entertaining. This show is an excellent platform for brands and marketers to drive deep, purposeful advertising in a highly engaged environment. It's an honour to partner with Cashfree Payments for the second year in a row for Shark Tank India and bring forth unique integrations to promote brand messaging through contextual advertising," added Sony LIV | Culver Max Entertainment head of ad sales revenue Ranjana Mangla.

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