MAM

Canon ex-exec Bharadwaj launches change management co CreoVate

MUMBAI: Canon India's former EVP-COO & later head of Canon Asia Strategy Centre in Singapore that oversees 23 countries Alok Bharadwaj has launched CreoVate.

From transforming architectures to improving performance that drive results, CreoVate offers a specialist array of services to help organizations target, lead, build and execute successful change in their first mile of transformation.The consultancy will offer solutions in the domains of Customer strategy, Go-to-Market architecture, People capabilities, India entry management and a comprehensive Retainership services.

CreoVate will also address super specialty aspects of CMBT (change management & business transformation) as it is currently building India & International partnership tie ups to cover holistic interventions.

Bharadwaj said, “In current business landscape, change management & business transformation (CMBT) is at the top of leadership agenda. As external triggers are in full swing in industry 4.0 era, continual market led transformations are the new normal. I am excited to launch CreoVate, focused on guiding, coaching, and mentoring business organizations which are at the cusp of transformational journey.

Transformation is a switch that must be always on.

CreoVatewill be the helping gloves to businesses which are planning a new entry or a renewal, a major turnaround, responding to disruptions,rapidly scaling up, seeking to build competitiveness or catapulting people’s capabilities. Organisations must navigate through constantly changing dynamics in conducting their business in challenging market environment to win.”

As per Bharadwaj, at the heart of any thriving transformation & winning organization lie three elements - Strategic direction, Organisation operating model and Capabilities. CreoVate will redefine consulting in non-BIG 6 spaces, by building holistic view to avoid 'magic steroids' syndrome for silo interventions. He calls it ‘Ayurvedic therapy’. The complete focus will be on results-driven CMBT.

“You don’t climb Everest without a Sherpa” he further added while responding to a query on need for consultants implementing CMBT journey.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/rb.jpg?itok=zYmKW5O_
Dettol’s new awareness campaign shot in the work from home model

MUMBAI: Dettol has launched a COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lockdown while maintaining all precautions including social distancing. Practicing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/delhi.jpg?itok=c1Gn0d3H
In another humanitarian gesture, Deltin Group pledges its support towards Goa’s fight against COVID19

MUMBAI: The outbreak of coronavirus has taken its toll on the world. The disease is rapidly spreading and leaving its mark on one’s physical, mental and financial well-being. India has currently imposed one of world’s largest lockdowns to lessen any human to human transmission and mitigate the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/myteam.jpg?itok=J7VW-VD8
MyTeam11 donates INR 5 Lakh to the PM Cares Fund

MUMBAI: MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users, today announced that they have donated a sum of INR 5 lakh to the PM Cares Fund in the wake of the ongoing COVID -19 outbreak in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/adclub.jpg?itok=E2qwG0FW
Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry

MUMBAI: The Advertising Club Bangalore will host a webinar on 7 April, 2020 focusing on COVID-19’s impact on the advertising industry. According to the organisers, the webinar will help industry professionals equip themselves with the knowledge to tide through the economic downturn caused by the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ShopClues.jpg?itok=RdjNVGJj
ShopClues' Essentials Delivery Goes Contactless; Cancels Cash-on-Delivery payment mode

New Delhi: April 3, 2020 - Doing its bit to curb the spread of the novel coronavirus through people-to-people contact, e-commerce firm ShopClues has canceled its Cash-on-Delivery mode of payment for all essential items, urging customers to pay online for their purchases.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ads.jpg?itok=-yWWQdy4
Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/BARC.jpg?itok=l97_lPkh
Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/rb.jpg?itok=XLOmrw_C
Reckitt Benckiser issues first global gender pay report

MUMBAI:  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company’s first global Gender Pay Report.  As one of the first FTSE 100 companies to go beyond...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/pokwer.jpg?itok=niWVEKOB
PokerBaazi.com to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

MUMBAI: As a humble contribution towards defeating the pandemic spread across the entire country, PokerBaazi.com, a leading online gaming platform, has stepped forward to donate a minimum of Rs 10 lakhs to support India’s battle against Covid-19 by associating with Dehi Youth Welfare Association (...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required