NEW DELHI: Global fast-food giant Burger King has unveiled a revamped brand identity with refreshed logo designs reflecting its removal of conservatives. The redesign is the first in over 20 years. 

Restaurant Brands International (which owns Burger King) CMO Fernando Machado said, “We've been doing a lot in terms of food quality and experience. We felt that putting a wrap around all that with an upgrade of our visual identity would help signal to our consumers that this is a brand that's evolving.”

The new logo includes an internally developed font called ‘flames’ with rounded edges in motif shades of brown, red and green. The retro-influenced identity is reflective of the brands “rounded, bold and yummy” food offerings, which will no longer have preservatives and colourings. The change will soon be visible on food packaging, employee uniforms, and soon-to-be remodelled restaurants. The fast food chain will also offer healthier grub options.

In September, Burger King introduced new restaurant designs fit for the Coronavirus era with triple drive-thrus, burger pick-up lockers and takeout counters. The designs will be tweaked to highlight the revamped visual identity. It will take some time for the rebranding to cover all its outlets across the globe.