MUMBAI: The TVC that sees music star Britney Spears promoting her second fragrance from Elizabeth Arden, fantasy Britney Spears premiered on AOL a few days ago.

The spot coincided with the fragrance's launch at stores acros the US including Macy's, Nordstrom and Sephora.

 
The print ad has also broken in fashion magazines. The fantasy Britney Spears site www.fantasybritneyspears.com is in operation. Fans can download cell phone ringtones with messages from Britney, wallpaper for their phones and online games. Spears was quoted in media reports saying that the fragrance had been created with all kinds of enchanting scents and flavours like lush red lychee, golden quince, sensual woods and exotic kiwi.
 
 
Britney Spears' first fragrance, curious Britney Spears was introduced in September 2004 by Elizabeth Arden and immediately became an international bestseller.
 
 
Elizabeth Arden is a global prestige beauty products company. The company's portfolio of leading brands includes the fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea and Elizabeth Arden 5th Avenue.