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Britannia partners with Dunzo for doorstep delivery of food essentials

Delivery across eight cities, to be made available within an hour

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MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

Dunzo’s no-contact delivery will ensure that Britannia essentials such as biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee, and dairy whitener are delivered safely and securely to users across Mumbai, Pune, Delhi, Gurgaon, Jaipur, Bangalore, Hyderabad, and Chennai. The first store in Bangalore will be operational today onwards. These products will be available at Britannia’s distribution centres and Dunzo will source them from this point of sale (POS) to ensure the proper handling of the goods and enable better availability of these products across cities.

Britannia Industries MD Varun Berry said: “During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo’s innovative and most advanced technology platform, to enable seamless delivery of products every day. Our teams are working round-the-clock to respond to the current situation by innovating ways to get these products to reach homes in a safe manner.”.

Dunzo CEO and co-founder Kabeer Biswas said: “Across the country, there is a demand for essentials and in these extraordinary times, companies need to rise to the occasion. We at Dunzo are committed to helping our cities fight the COVID-19 pandemic. Dunzo’s delivery partners are enabling people to stay home by ensuring the essential needs of the city are met. Partnering with Britannia ensures that essentials are produced and packaged safely, adding to the safety measures that have been taken to ensure that our users, merchants, and delivery partners remain safe.”

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