MAM

Bridgestone takes World Series Hockey title sponsorship

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/20/Nimbus%20Television_0.jpg?itok=7n0ks6gL

MUMBAI: World Series Hockey co-promoter Nimbus Sport has roped in Bridgestone as the title sponsor of the franchise-based hockey league for the first season of the tournament.

This is the second major sponsorship of Bridgestone in sports in India; the company is the associate sponsor of IPL team Mumbai Indians till 2014. Globally, the tyre brand is also associated with National Football League, National Hockey League and the World Golf Championship.

The Bridgestone World Series Hockey will be held from 29 February to 2 April and will involve 200 leading players -- Indian and international -- who will showcase their talent in 59 matches.

The eight WSH teams are Bhopal Badshahs, Chandigarh Comets, Chennai Cheetahs, Delhi Wizards, Karnataka Lions, Mumbai Marines, Pune Strykers and Sher-e-Punjab.

The league carries a total prize purse of Rs 100 million.

The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face-off against Bhopal Badshahs in the first tie of the tournament on their home ground.

The organisers had earlier roped in Suniel Shetty as the brand ambassador for the tournament.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628167395311.jpg?itok=pLdDRgbi
Vandini Gupta named 1441 Pizzeria brand and business head

Mumbai: 1441 Pizzeria has announced the appointment of Vandini Gupta as brand and business head. As the brand expands into new domains, this appointment comes as a crucial and strategic decision to lead the brand as a QSR available in every part of the country and give it a fresh and unique...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628157661130.jpg?itok=PbexMzDW
82.5 Communications wins communication mandate for Ajanta Shoes

Mumbai: 82.5 Communications has picked up the communications mandate for Ajanta Shoes, following a multi-agency pitch. The 65-year-old Kolkata-based footwear company is now expanding its marketing footprint to other parts of the country. The 2021 Royalz Collection is the first campaign rolled out...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628154691576.jpg?itok=o37b98_3
'Safe & easy to buy gold digitally', assures PhonePe in new campaign

Mumbai: Digital payments platform PhonePe on Thursday announced the launch of a new TV campaign for the gold category. On air for six weeks, the campaign comprises multiple 25-30 second ad films showcasing the ease and safety of buying gold on the PhonePe app. It will run on TV as well as on the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628153709526.jpg?itok=Olr-ncQr
Honda India announces pre-booking of New Amaze in latest teaser

Mumbai: Automaker giant Honda Cars has rolled out a fresh teaser announcing the commencement of pre-bookings for New Amaze in India.  Conceptualised by Taproot Dentsu, the full-fledged campaign will go live on its social media platforms with the launch of the car on 18 August. Honda Amaze is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628152545519.jpg?itok=QfmfdkUr
Reebok India head of digital marketing Himanshi Tandon moves on

Mumbai: Reebok India head of digital marketing Himanshi Tandon has resigned from her position at the sportswear brand. She ended her around an eight-year-long professional relationship with the Adidas Group-owned brand in June.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/shi.jpg?itok=D9aV6w-c
Nykaa onboards Shilpa Jain as AVP, consumer & market insights

Mumbai: Omnichannel beauty retailer Nykaa has brought on board Shilpa Jain as associate vice president (AVP), consumer & market insights.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/adi_godrej.jpg?itok=yChh5ccq
Adi Godrej steps down from GPCL board

FMCG major Godrej Consumer Products Ltd (GCPL) on Wednesday announced that Adi Godrej will step down from the board of directors of the company, effective 30 September. He will continue to remain chairman emeritus of the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628082451517.jpg?itok=Jt94qRkf
dentsu X tops global RECMA rankings for third time in a row

Mumbai: RECMA, the independent research firm that evaluates media agencies, has launched its ‘overall activity volume rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest-growing media agency globally'. With 8.8 per cent Year-on-Year (YoY) agency...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628076811731.jpg?itok=WfuIh5Q4
The Sleep Company ropes in Anil Kapoor as brand ambassador

Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required