MAM

Brash Brands enters India via Tata Elxsi

MUMBAI: Design company Tata Elxsi and UAE-based brand consultancy Brash Brands have entered into a strategic partnership to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia.

Under this partnership, Tata Elxsi will build Brash Brands’ business in India and Brash Brands will represent Tata Elxsi’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.

The first step along the way is to set up joint operations in Bangalore to address brand development and consultancy services in India, and target product design, signage and way of finding markets in the GCC and Asia.

Tata Elxsi managing director and CEO Madhukar Dev said, “Brash Brands offers a best in breed service that fully complements our own. This partnership enables us to provide our customers a unique set of full-service offerings initially targeted at India, Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/img_20102021_114750_800_x_800_pixel.jpg?itok=JarMFlg0
Phanimohan Kalagara named new CTO at Pine Labs

Mumbai: Merchant commerce platform Pine Labs on Wednesday announced the appointment of Phanimohan Kalagara as its new CTO. Kalagara is an MS in computer science from Utah State University and has over two decades of experience working with companies in the United States and India. He has extensive...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/img_20102021_113202_800_x_800_pixel.jpg?itok=b2MOiPN5
Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

Mumbai: Dentsu Webchutney on Wednesday announced that CEO Gautam Reghunath and COO PG Aditiya will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of dentsuMB Group CEO Sidharth Rao. Rao, founder of dentsu...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/spo.jpg?itok=wIzmes0X
Stand out and be heard this festive season, with Spotify

The upcoming festive season is one of the busiest times for any marketer and planner in India. It will be a festive season that will be drastically different from previous years and any marketing campaign will have to stand out to work. This will be even more difficult for marketers who want to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/zxx.jpg?itok=kPlkt88T
Laqshya Media Group executes OOH campaign for Tanishq’s latest collection

As the country slowly gears up to fully ‘unlock’ post the second wave of the pandemic, outdoor advertising has also begun to see an uptick. Marketing communications group Laqshya Media Group is among the latest to execute a mega OOH campaign for Tanishq’s festive collection ‘Utsaah’ - The Festival...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/art-work.jpg?itok=VnabnXXs
Majority of ads are replete with gender stereotypes, shows new Asci study

Mumbai: Majority of the advertisements shown across media channels are replete with problematic and stereotypical depictions of gender, shows the latest study of over six hundred advertisements conducted by the Advertising Standards Council of India (Asci) in association with Futurebrands.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/ather.jpg?itok=-941zljF
Ather Energy rejoins Kerala Blasters FC as official partner for ISL

Mumbai: As the country gears up for the seventh season of the Indian Super League (ISL), homegrown electric scooter manufacturer Ather Energy has joined Kerala Blaster Football Club (KBFC) as the official partner of the team. This is the second consecutive year for the brand to be a part of the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/ias.jpg?itok=-Y6dMrsP
Mobile campaigns in India deliver stronger results in H1’21: Report

Mobile campaigns in India posted lower brand risks than display, viewability on mobile environments increased in India, and ad fraud rates decreased in desktop and mobile web display.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_124234_800_x_800_pixel.jpg?itok=y2GQE1yE
Grapes Digital bags digital AOR & communications mandate for Suraasa

Mumbai: Digital-first marketing agency Grapes Digital has won digital AOR and communications (PR) mandate for edtech start-up Suraasa. It will service the account from its New Delhi office. As part of the win, the agency will be responsible for media buying and planning to achieve all the marketing...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_115035_800_x_800_pixel.jpg?itok=AD-dNJe4
Vedix ropes in Avika Gor for new digital campaign

Mumbai: Ayurvedic beauty brand Vedix has brought on board "Balika Vadhu" actor Avika Gor to launch a digital campaign for its haircare range.  The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required