MAM

BrandStreet India appoints Pallavi Vyas as Business Head for western region

Vyas appointment will help in strengthening BSI’s operations and revenue in Western region within

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/15/Pallavi_Vyas.jpg?itok=pfoM4tHX

MUMBAI: BrandStreet India, a leading integrated marketing agency, today announced the appointment of Pallavi Vyas as the new Business Head (West). In her current role at BSI, she will be responsible for both operational and commercial development, focusing primarily on the Western region. Her appointment strengthens BSI’s plan of setting up business and revenue streams from the West markets along with boosting their digital domain and sharpening their integrated marketing approach.

Pallavi has 12+ years of expertise in digital marketing and strategy planning space and was previously the Senior Business Director at Mindshare, a global, award winning media and marketing services company. At Mindshare, Pallavi led the core digital team and integrated planning solutions for their leading set of brands. She was also associated with the digital teams of Isobar across the country for insights and training teams on CCS (consumer insights tool). Pallavi has also held significant positions at other renowned companies like OMD, DAN Network and Isobar.

BrandStreet India  chief business officer Surendra Singh said  "Pallavi is a seasoned strategic, results-driven leader who brings years of experience in both operations and strategy, with significant expertise in the digital domain. We are pleased to welcome her to the leadership team of BrandStreet India,"

"She has a strong track record of delivering excellent results in digital projects, which if coupled with her experience will be a key factor in helping BrandStreet India in acquiring new businesses, scaling up existing business lines and deliver new solutions in the integrated marketing domain." added Singh.

Vyas said "I am proud to join a company which has established itself as a leader in the integrated marketing industry in such a short span of time. BSI has unique capabilities in delivering cost-effective personalized marketing campaigns across the spectrum. I'm delighted to be a part of BSI's leadership team and excited to work towards initiatives to drive future growth for the company.”

Besides her expertise in the digital marketing space, Pallavi is an avid writer and has penned down some interesting articles around changing media, mutation of media, advertising industry and more. She is a strong, proud and a successful single mother who is managing both the aspects perfectly.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/mankind.jpg?itok=gxU413Mo
Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/watch.jpg?itok=3cP69pMe
Myntra partners with Movado Group to launch MVMT watches in India

NEW DELHI: Myntra, in a strategic partnership with Movado Group International today announced the launch of MVMT (pronounced as ’Movement’) watches on its platform. Founded in Los Angeles, MVMT watches mainly cater to new-age shoppers who are digital-savvy, with a motto that style shouldn’t break...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/sw.jpg?itok=iaJ4fcxt
Swaminathan Subramanian Joins Sterlite Power as Group Chief Human Resource Officer

Sterlite Power, a leading global power transmission player, today announced the appointment of Mr. Swaminathan Subramanian as the Group Chief Human Resource Officer (CHRO) of the company. In his role, Swaminathan will be responsible for leading the HR function across India and Brazil.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/publicis.jpg?itok=yJtBjly_
Ajay Gahlaut moves on from Publicis Worldwide

NEW DELHIL Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has decided to move on from the agency and pursue his passion on a personal front. He will be with the agency until mid-August and will ensure a steady handover to all concerned teams and clients.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/wave.jpg?itok=8v9fYIZD
Wavemaker India bags media mandate for Sun Pharma

Sun Pharma today announced Wavemaker India as its media partner. Wavemaker India will manage integrated media mandate for Sun Pharma in India. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/wunder.jpg?itok=BFzoQxE6
Wunderman Thompson Kolkata wins CenturyPly account for corporate & panel division

NEW DELHI: After a multi-agency pitch, Wunderman Thompson Kolkata, has won the CenturyPly account for the corporate and panel division. In addition to corporate, the mandate covers ply, board and a few other lines of business.  The multi-agency pitch process began on 3 October last year. The pitch...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/vikram.jpg?itok=fU1aVNZJ
Vikram Hemdev joins as COO of Laqshya Hyderabad Airport Media

NEW DELHI: Laqshya Media has got on board Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group. Prior to joining Laqshya Media, Hemdev’s last assignment was with Times OOH as the business head – traditional out of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/samasung.jpg?itok=1JnD6xlo
Samsung enhances contactless customer service offerings with new WhatsApp support

NEW DELHI: Samsung, India’s most trusted consumer electronics and smartphone brand, has started offering customer support through WhatsApp to provide prompt resolution to queries of consumers from the comfort of their homes. With this Samsung has strengthened its contactless customer service...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/puma.jpg?itok=zTLOXhHU
Puma expands experiential retail concept in India

NEW DELHI: Global sportswear brand PUMA today announced the launch of its entirely remodeled stores at Banjara Hills, Hyderabad and Pacific Mall, New Delhi. Spread over 4200 sq ft and 3800 sq ft, respectively, it seamlessly combines technology, sports and experiential retail under one roof. This...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required