Mumbai: Consumer brand Borosil Ltd has announced its collaboration with celebrity chef Harpal Singh Sokhi. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand.

A known name in the food industry, chef Sokhi has hosted several cooking shows on television.

“Borosil’s aim has always been to make everyday tasks or kitchen work simple and easy; to be an ally to homemakers by launching everyday use smart products that enables her to perform beautifully. Chef Harpal Singh Sokhi’s culinary mastery with, the manner in which he simplifies recipes cooked in the right cookware will no doubt enhance the brand experience of our own consumers as well,” a Borosil spokesperson said on the collaboration.

Founded in 1962, Borosil expanded its consumer offerings to include cookware, kitchen appliances, storage products, glass lunch boxes and stainless-steel vacuum insulated flasks and bottles.
Commenting on the partnership, chef Harpal Singh Sokhi said, “I am so happy to announce the partnership between Borosil and Chef Harpal to celebrate cooking at every step in your kitchens at home.”