MAM

Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/15/jeans.jpg?itok=E9aZdKbi

MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar. 

The pre-launch campaign included a teaser release on social media to build curiosity and buzz around the product before the big reveal. Here, the celebrities were seen giving a sneak peek of the wooden cask packaging on their Instagram stories and a shoutout saying “stay tuned for the unboxing tomorrow!” 

On the launch day, these celebrities unboxed the specially curated wooden cask. After much build-up, the contents of the wooden casks were finally revealed... The Limited Edition Vintage & Rare Jeans by Spykar! The campaign story was weaved around the concept ‘Born 18’ to highlight the importance of being 18. The narrative was to focus on vintage denims that have been pre-aged 18 years using authentic treatments. So now, one doesn't have to wait 18 years to get into a vintage pair of denims to kindle or rekindle their 18-year-old spirit. Here, the celebrities were seen sharing personal experiences and stories about being 18. 

The next phase of this campaign included India's top fashion bloggers promoting the limited edition Vintage & Rare Jeans on their Instagram handles through posts and insta-stories. These bloggers were carefully chosen to meet with our brand's aesthetic and theme of the collection. Our main aim was to focus on genuine engagement and quality content rather than chasing the ‘number of followers’.

To amplify the campaign further, radio was added to the mix. India’s leading RJ, Mallishka and her counterparts were been on-boarded to spread the word. 

So, What made this collection so special? Spykar’s Vintage & Rare Collection Jeans are inspired by aged whiskey. Just as spirit tastes better with age, so is true for denims. The older the denim, the more character. Spykar’s Vintage & Rare collection jeans are pre-aged 18 years using authentic treatments and various wet & dry processes to help achieve that mended, long preserved vintage look. These jeans are handcrafted by skilled artisans and are made with eco-ethical practices. Spykar’s Vintage Jeans are a blend of Vintage Vibes with Contemporary cuts for young men. 

Sanjay Vakharia, CEO of Spykar says, “Spykar is known for its product innovation & design. And every season we launch an innovative concept for our customers. We realize that we are catering to the “NOW” generation who can’t wait 18 years to create their own Vintage. That inspired us to launch a Pre-Aged 18 year old denim that’s handcrafted to deliver the Vintage vibes in Contemporary cuts”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/the-ad-club-bangalore.jpg?itok=DVUMBEcL
Advertising world should re-strategise business now to sustain the impending economic blow

NEW DELHI: The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession. The Indian economy, which was already dealing with certain setbacks, is also going to be hit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/britannia.jpg?itok=d3bIk0nI
Britannia partners with Dunzo for doorstep delivery of food essentials

MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/popcorn.jpg?itok=h2lr6l3q
Popcorn Furniture joins hands with Good Karma for one-month campaign

MUMBAI: On World Health Day, educational furniture manufacturing company Popcorn School Furniture announced a one-month campaign focused on the mental wellbeing of the children. The campaign, launched in association with Good Karma, aims to mitigate the stress in children during the COVID-19...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/mcdonalds.jpg?itok=wY-0Tisd
McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

MUMBAI: Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down. The move is intended to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/images.jpg?itok=Wd3rHCXh
DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/kan.jpg?itok=MmRTRzJY

Photo by Andre Benz on Unsplash

Consumers don’t want brands to stop advertising despite COVID-19: Kantar study

MUMBAI:  Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be exploited to promote a brand.   The study seeks to gauge urban India’s sentiments, behaviours and expectations from brands during the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/shoclues4.jpg?itok=2xG_uwn7
ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon

MUMBAI: E-commerce marketplace ShopClues announced a quick two-day delivery of orders of essential items for its customers in Delhi and Gurgaon. The service has gone live starting today i.e. April 7, 2020. India is currently under a 21-day lockdown order by the government to combat the spread of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/harkeness.jpg?itok=G3t8JzDn
Harkness Screens joins the fight against COVID-19

MUMBAI: Harkness Screens recently announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint. With factories in the US...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/SD.jpg?itok=i9kYmgsW
Tollywood Music Director Sathya announces exclusive Dubsmash challenge on ShareChat for his upcoming composed song on Covid 19 awareness

Tollywood's popular music director Sathya today announced a 5 day Dubsmash Challenge exclusively for ShareChat users to participate and record videos on his newly composed song. The newly composed song is created especially to create awareness around COVID 19 amongst its fans. The video song is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required