MAM

Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/15/jeans.jpg?itok=NqdqdVrX

MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar. 

The pre-launch campaign included a teaser release on social media to build curiosity and buzz around the product before the big reveal. Here, the celebrities were seen giving a sneak peek of the wooden cask packaging on their Instagram stories and a shoutout saying “stay tuned for the unboxing tomorrow!” 

On the launch day, these celebrities unboxed the specially curated wooden cask. After much build-up, the contents of the wooden casks were finally revealed... The Limited Edition Vintage & Rare Jeans by Spykar! The campaign story was weaved around the concept ‘Born 18’ to highlight the importance of being 18. The narrative was to focus on vintage denims that have been pre-aged 18 years using authentic treatments. So now, one doesn't have to wait 18 years to get into a vintage pair of denims to kindle or rekindle their 18-year-old spirit. Here, the celebrities were seen sharing personal experiences and stories about being 18. 

The next phase of this campaign included India's top fashion bloggers promoting the limited edition Vintage & Rare Jeans on their Instagram handles through posts and insta-stories. These bloggers were carefully chosen to meet with our brand's aesthetic and theme of the collection. Our main aim was to focus on genuine engagement and quality content rather than chasing the ‘number of followers’.

To amplify the campaign further, radio was added to the mix. India’s leading RJ, Mallishka and her counterparts were been on-boarded to spread the word. 

So, What made this collection so special? Spykar’s Vintage & Rare Collection Jeans are inspired by aged whiskey. Just as spirit tastes better with age, so is true for denims. The older the denim, the more character. Spykar’s Vintage & Rare collection jeans are pre-aged 18 years using authentic treatments and various wet & dry processes to help achieve that mended, long preserved vintage look. These jeans are handcrafted by skilled artisans and are made with eco-ethical practices. Spykar’s Vintage Jeans are a blend of Vintage Vibes with Contemporary cuts for young men. 

Sanjay Vakharia, CEO of Spykar says, “Spykar is known for its product innovation & design. And every season we launch an innovative concept for our customers. We realize that we are catering to the “NOW” generation who can’t wait 18 years to create their own Vintage. That inspired us to launch a Pre-Aged 18 year old denim that’s handcrafted to deliver the Vintage vibes in Contemporary cuts”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/rahul.jpg?itok=kxcAPL1o
realme ropes in KL Rahul as brand ambassador

Mumbai: Smartphone brand realme has roped in Indian cricketer KL Rahul as brand ambassador to endorse its smartphone category.  Rahul will work with realme to help grow the smartphones category under the broad umbrella of product offerings, said the brand in a statement on Thursday.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_144519_800_x_800_pixel.jpg?itok=hsqlOSny
Lintas Live wins social media & PR mandate for Bayer India’s Saridon & Supradyn

Mumbai: Digital-first creative PR agency Lintas Live has bagged PR and social media mandate for Bayer India’s consumer brands Saridon and Supradyn, after a multi-agency pitch. This comes on the back of Lowe Lintas’ win for the creative mandate of these brands earlier this year.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_143049_800_x_800_pixel.jpg?itok=bjbQzys4
Wunderman Thompson South Asia elevates Tarun Rai to ED, strategic initiatives, APAC

Mumbai: After an illustrious 25 years in advertising in India, Wunderman Thompson South Asia chairman and group CEO Tarun Rai will move into a new role as executive director (ED) - strategic initiatives, APAC, effective 1 January 2022. Rai will report directly to Wunderman Thompson international...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_131402_800_x_800_pixel_0.jpg?itok=m9Uoe6-4
Navnit Nakra to spearhead OnePlus India operations

Mumbai: Global technology brand OnePlus has elevated its vice president, chief strategy officer, and head of sales in India, Navnit Nakra, to the role of OnePlus India CEO and head of the brand for India region. As part of this new senior leadership role, Nakra will spearhead the company’s business...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_131232_800_x_800_pixel.jpg?itok=0zzHIthp
Good Glamm Group acquires ScoopWhoop, signals foray into men's grooming space

Mumbai: GoodGlamm Group, the parent company of direct-to-consumer (D2C) beauty and personal care brand MyGlamm, has acquired the new-age digital media platform ScoopWhoop Media. This is the second acquisition by the company in less than a month and the fourth big buyout for the group after The Moms...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_122748_800_x_800_pixel.jpg?itok=8ED3Sqxs
Zomato CEO Deepinder Goyal joins Unacademy's board of directors

Mumbai: Homegrown learning platform Unacademy on Thursday announced the appointment of Zomato founder and CEO Deepinder Goyal on the company’s board of directors. “Deepinder has been an advisor for several years and it was only a matter of time before that association transformed into a formal...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_120452_800_x_800_pixel.jpg?itok=HktWm4uD
WayCool Foods appoints dentsuMB as lead communications partner

Mumbai: dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of the homegrown agri-commerce company, WayCool Foods. The account will be serviced from the agency’s Chennai office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_113144_800_x_800_pixel.jpg?itok=5WpVPhQ3
The new Poco C31 campaign pushes the smartphone to its limits

Mumbai: Homegrown online smartphone brand Poco launched a campaign called 'Life Tested,' showcasing the build and sturdiness of its recently launched budget entrant, Poco C31. The campaign, conceptualised by DDB Mudra, is a testimony to the smartphone’s robust quality through a series of relatable...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_111657_800_x_800_pixel.jpg?itok=I-peKIGv
Sportswear giant adidas partners with Deepika Padukone

New Delhi: Global sportswear giant adidas has partnered with actor and youth icon, Deepika Padukone, who will now work closely with the brand on their common commitment towards fitness, both physical and emotional. “Sport being an integral part of her life, Padukone embodies strength and resilience...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required