Bollywood Divas Sara Ali Khan, Shraddha Kapoor, Kriti Sanon & Rakul Preet join Helo to engage with their regional language fans

Helo, India’s leading regional social media app is emerging as a first choice platform for celebrity interactions, bringing fans closer to their favourite celebrities. Bollywood’s leading actresses - Sara Ali Khan, Shraddha Kapoor, Kriti Sanon, Rakul Preet Singh, have joined the vibrant community on Helo, and are seen personally engaging with their Indian language speaking fans through multiple content formats available on the platform.

A number of celebrities from the Indian film fraternity including Tiger Shroff, Arjun Kapoor, Badshah Tamannaah, Guru Randhawa, Mouni Roy, Vijay Deverakonda, Shilpa Shetty, Neha Kakkar, Dulquer Salmaan, Sargun Mehta  and many more have also joined the bandwagon in the past. The celebrities have been actively creating and posting exclusive content, keeping their fans updated around useful insights, including from their personal life. Oscar-winning Indian composer A R Rahman has also recently joined the platform and was seen promoting his upcoming film 99 Songs among his regional fans.

Elevating the in-app engagement experience between Helo users and their favourite celebrities and popular creators, Helo has launched an innovative feature called ‘Helo Live’. Through this feature, the platform is enabling them to interact with multiple Indian language audiences collectively and even personally, through one-on-one direct chat during the live session. Shraddha Kapoor became the first celebrity to go live on the platform where she shared insights on ‘How she maintains work life balance’ with her fans followed by Rakul Preet Singh who took the platform to engage with her fans in Hindi. Using this feature she spoke to many of her fans directly during the live session.

Feeling humbled with the response from her fans, Rakul Preet Singh said “I believe Helo as a platform truly has an Indian soul since the opportunity it presents to connect with my fans in their native language is very interesting and essential. I enjoy every bit of my time spent on the app and feel humbled with the love that I am receiving from the Helo community”

Expressing her delight, Shraddha Kapoor said, “As actors, we hardly get enough time to directly engage with our fans across geographies. Connecting with thousands of them together on Helo through Helo Live feature is amazing. I had a fabulous experience of sharing my personal stories relating to work life balance and got lots of positive comments and reactions from my fans who form the vibrant community on Helo.

Shraddha is usually seen sharing some exclusive pictures from her shoots and day-to-day activities. She has also introduced her beloved dog Shyloh to her Helo family and was recently promoting her latest film Street Dancer 3 on the platform. Rakul’s posts such as #NoMakeUp pictures of herself, #FitLikeRakul etc. The stunning Kriti Sanon, on the other hand, recently shared beautiful pictures of herself with her pet dog.

Latest Reads
Glamyo Health onboards Rajat Kapoor as brand ambassador

Mumbai: Glamyo Health, an Asset Light healthcare startup operating in the field of elective surgeries, has announced Bollywood actor and filmmaker Rajat Kapoor as its brand ambassador. According to a statement, Kapoor will feature across online campaigns of the brand that are aimed at generating...

MAM Marketing MAM
Zomato founder calls out 'intolerance' on social media after language row

MUMBAI: Founder of online food delivery platform Zomato, Deepinder Goyal has called out the rise of ‘intolerance’ among the social media users, after the platform found itself in the eye of another Twitter storm early this week. “An ignorant mistake by someone in a support centre of a food delivery...

MAM Marketing MAM
The Mavericks wins communications mandate for Stellaris Venture Partners

Mumbai: Marketing communications advisory The Mavericks India has been awarded the integrated communications mandate for early-stage fund Stellaris Venture Partners. “We are thrilled to partner Stellaris Venture Partners in co-creating its communications approach and amplifying its business impact...

MAM Media and Advertising Account
Phanimohan Kalagara named new CTO at Pine Labs

Mumbai: Merchant commerce platform Pine Labs on Wednesday announced the appointment of Phanimohan Kalagara as its new CTO. Kalagara is an MS in computer science from Utah State University and has over two decades of experience working with companies in the United States and India. He has extensive...

MAM Media and Advertising People
Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

Mumbai: Dentsu Webchutney on Wednesday announced that CEO Gautam Reghunath and COO PG Aditiya will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of dentsuMB Group CEO Sidharth Rao. Rao, founder of dentsu...

MAM Marketing MAM
Stand out and be heard this festive season, with Spotify

The upcoming festive season is one of the busiest times for any marketer and planner in India. It will be a festive season that will be drastically different from previous years and any marketing campaign will have to stand out to work. This will be even more difficult for marketers who want to...

MAM Marketing MAM
Laqshya Media Group executes OOH campaign for Tanishq’s latest collection

As the country slowly gears up to fully ‘unlock’ post the second wave of the pandemic, outdoor advertising has also begun to see an uptick. Marketing communications group Laqshya Media Group is among the latest to execute a mega OOH campaign for Tanishq’s festive collection ‘Utsaah’ - The Festival...

MAM Marketing MAM
Majority of ads are replete with gender stereotypes, shows new Asci study

Mumbai: Majority of the advertisements shown across media channels are replete with problematic and stereotypical depictions of gender, shows the latest study of over six hundred advertisements conducted by the Advertising Standards Council of India (Asci) in association with Futurebrands.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required