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Bikano promises taste & health in new snack offerings

The brand has introduced multigrain chips in two new flavours.

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NEW DELHI: FMCG foods company Bikano has launched two variants of multigrain chips for health conscious food lovers and patrons, keeping celebratory spirits ‘high’ amid the festive season.

Under the brand name Treatos – an apt moniker signifying giving oneself a great treat – Bikano has positioned the multigrain products, named Chatak Masala and Tangy Tomato, as a healthier alternative to the conventional potato chips. Bringing together the goodness of an assortment of grains including rice, wheat, corn and pulses, the brand aims to give food lovers the crisp, crunch and taste of regular potato chips while also taking care of their nutritional requirements.

In terms of flavour, whereas Chatak Masala caters to the taste of those with a craving for the hot and spicy, Tangy Tomato is a tomato-based mouth-watering offering for those with a palate for the piquant. Both the product variants have been launched at a convenient price point of Rs 5 only.

“With more and more people increasingly becoming health conscious and wanting to opt for healthy and nutritious snacks, there has been a latent demand for healthy snack products which could be similar in taste and texture to the widely popular potato chips. We wanted to meet that demand by coming up with these two multigrain chips products. While Chatak Masala is a classic spicy savoury in a healthy form, Tangy Tomato again offers a nutritious alternative to traditional potato chips,” explained Manish Agarwal, director Bikano.      

“Although Diwali has ended, the festive season continues right through to the end of this year. We wanted to participate in the prolonged celebrations by launching new products. What better than offering new products of healthy multigrain chips for our consumers,” he added.

The two products are available through Bikano’s wide network of retail and modern trade outlets both within the country and outside. 

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