MUMBAI: Akshaya Motors has roped in Big Trunk Communications for the digital transformation of the brand. Akshaya Motors has been one of India’s largest automotive retail chains in the luxury cars segment and the most trusted authorised dealers of Mercedes Benz in South India. Following a multi-agency pitch, Akshaya Motors has appointed Big Trunk Communications to handle its strategic and digital duties.

Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, will now be managing the digital mandate for ‘Akshaya Motors’ which is inclusive of digital strategy, social page management, digital media planning and buying along with creating an innovative content strategy. The agency aces in conceptualizing and executing 360-degree digital marketing campaigns. Since its inception, Big Trunk Communications has managed to set benchmarks across product categories such as luxury retail, fashion & clothing, food & beverages, education, media and entertainment, realty, BFSI, e-commerce and pharma over the years.

Big Trunk Communications, Akshaya Motors CEO Vikas MJ said, “In recent times, Digital is the way to know your potential customers and connect with them. We are extremely pleased to partner with Big Trunk Communications. It is our endeavour to expand our digital presence through innovative use of the medium that will resonate strongly with today’s digital consumer. Their team presented an extensive market analysis with valuable insights that can add a new dimension to our marketing strategies in the current context as well as the future.  We were impressed by the way they maintained transparency during our discourse. We believe that a young and enthusiastic team would be able to execute and achieve the desired goals.”

Commenting on this association, Big Trunk Communications CEO Akhil Nair commented, “It’s exciting to be the official digital partners of Akshaya Motors. They have epitomized consistency and excellence in terms of their services and already are the No.1 dealers in South India for Mercedes Benz. The idea is to leverage our expertise in executing ingenious digital campaigns for enhancing their online presence and thus taking the brand to new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We’re pleased to achieve yet another milestone in the Luxury Retail segment and look forward to long term association.”