MAM

Beluga Signature bartender program 2020: It is all about balance

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/19/beluga.jpg?itok=YB76jnXV

MUMBAI: For the fifth year running, a luxury Russian vodka brand – Beluga - announces long-awaited launch of their annual international bartending program Beluga Signature. This multistage on-trade initiative encompasses an exclusive pop-up Bartending School and creative competition across seven major markets in the world.  

Top-level bartenders from Russia, France, Germany, UK, Spain, Italy and India will be challenged to win an opportunity to receive a one-week internship in one of the 50 World’s Best Bars upon one’s choice.  One representative from each country will travel to Saint Petersburg in September 2020 to represent their state and venue and compete for the title of Beluga Signature Global Ambassador for one year. With this title, the sole Beluga Signature Champion 2020 will collaborate with Beluga the most significant global industry events (Bar Convent Berlin, Tales of the Cocktails, Bar Convent Brazil) as well as promote the program next year.

Unlike many other competitions, Beluga Signature rewards most of the participants at the early stages. Those entrants, that submit their recipe through www.beluga-signature.com by March 3rd, 2020 will be shortlisted down to 30 best and get a full day of exclusive education from the spirits scene guru and Beluga Signature Educational Director Philip Duff, world renowned “star”-tender Remy Savage (formerly The Little Red Door , Paris & Artesian, London, currently Bar Nouveau and Le Syndicat) and Beluga Signature 2019 winner Lucia Montanelli (The Bar  at the Dorchester, London).

The entry theme of this year is “The Balance”. Participants are required to create a cocktail that will represent an idea of the perfect balance translated into the drink. Balance between East and West, sweet and salty, water and fire or any other of their own choice. The recipe shall mandatorily contain one ingredient from the region the bartender represents or originates from and no more than 5 ingredients in total. The cocktail entry has to be supported with a story in English that explains how the theme of “The Balance” has been approached by the competitor.

Commencing at the beginning of April, Beluga Signature Bartender School is a one day educational pop-up event in each of the 7 countries, which is aimed at contributing to the bartending community education, while pushing the boundaries of creativity and high-end mixology. To make sure all masterclasses deliver up-to-date knowledge and deep research of the latest trends, Beluga vodka traditionally engages award-winning speakers from all around the world.

Over the past years, the program has been mainly centered on Luxury, which is in Beluga vodka DNA. How to run a profitable high-net worth bar, deliver luxury experience to guests, read your guests emotions and use cutting edge-technology and experiential serves to impress them.

“This year we will take this idea even further.” –says Philip Duff. “We are going to talk about The Balance, since it in many ways defines luxury. The topic will be emphasized through several pillars of education, where we discuss creating balanced, innovative and luxurious cocktails using wide spectrum of tastes & aromas, about balancing luxury cocktails and ingredients to create total drinks offerings that are both profitable for the bar and affordable for the guest. On top of that we will pay tribute to those who build hospitality industry, every day working long hour behind the stick, facing challenges. This will be about creating and maintaining work-life balance for staff, managing harmonious diversity, and serving shareholders and the community equitably.’ – concludes Duff. “Needless to say, everyone who gets through the initial shortlisting to attend these private seminars is a winner already!” 

Following the educational stage, all the School attendees will receive a creative task to upgrade their entry cocktail in a certain way and pass online selection through www.beluga-signature.com website. 10 shortlisted contestants from each country will present their creations in front of the panel of judges in June. Right on the spot, based on performance, skills and knowledge, the only winner will be crowned the Country Champion and start packing bar tools for the unforgettable trip to Russia.

Later in the year, 7 Global Finalists will meet each other and share an incredible Saint Petersburg experience, as well as take part in the Beluga Signature Grand Final competition on September 9th, 2020.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/kan.jpg?itok=lWGr3n-Z
Covid2019 did not upset top brands’ growth: Kantar report

NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/neha.jpg?itok=OfKH-kar
Affiliate marketing: The new rage in the post-Covid2019 world

The Covid2019 outbreak has affected the marketing budgets of brands. The situation, despite being difficult, throws up opportunities to be innovative and get aggressive on new-age marketing strategies. While digital marketing has been in vogue for some time now, within this domain, several brands...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/ra.jpg?itok=SUrKM3Go
Shoppers Stop MD and CEO Rajiv Suri resigns

NEW DELHI: Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.  The board of directors of the company at its meeting has accepted his resignation and placed on record their appreciation for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/opp.jpg?itok=0HLe2TGT
Oppo VP-product Sumit Walia quits

NEW DELHI: Oppo India VP of product and marketing Sumit Walia has put down his papers. Walia joined the company last year April. Prior joining to Oppo India, Walia spent around nine-year stint at Samsung. He had joined the in 2010 as a product manager and left the organisation in 2019 as director....

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/arim.jpg?itok=gEDWIf50
Ola COO & global CMO Arun Srinivas quits

NEW DELHI: Ola COO and global CMO Arun Srinivas has reportedly stepped down from his position. He had joined the company last year. There are reports that senior VP corporate affairs Sanjiv Reddy has also resigned. Prior to joining to Ola, Srinivas was with West Bridge Capital Partners for two...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/chumb.jpg?itok=969v3FUV
Chumbak launches new brand identity

Chumbak, the design-led lifestyle brand, unveiled its new logo today with a digital release. The logo change is part of the larger shift in the positioning of the brand. Chumbak was founded in 2010 by Shubhra Chadha and Vivek Prabhakar with the idea of designing fun souvenirs & collectibles...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/kinetic.jpg?itok=Eo-SpptO
Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool developed fully in-house to help understand audience traffic patterns.

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/haldi.jpg?itok=XjQ82KxV
Haldiram's campaign for safe customer experience

NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet. The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/path.jpg?itok=T5C1rQXk
Pathkind Diagnostics and Hero Electric launch "Be Safe-Keep safe" testing program

Hero Electric, a pioneer in the electric vehicle industry in India, today announced its Be Safe – Keep Safe program in collaboration with Pathkind Diagnostics – a leader in healthcare and diagnostics. During this COVID crisis, being safe while keeping others safe is very critical. With that in mind...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required