MUMBAI: London's beer brand Cobra, targeted at the South East Asians, has announced the launch of Cobra Vision, a competition aimed to give budding film-makers the chance to have their short films showcased during the Cobra sponsorship of ITV2 and ITV3's broadcast of blockbuster movies.
 
 
Entrants will be asked to enter 10 x 5 second films, based on a single theme, which will be shown during the Cobra sponsored idents on ITV2 and ITV3.
Winning entries will be aired on national television and invited to the CobraVision Awards, where the best of the best will be awarded prizes including cash prizes, trips to India and a year's supply of Cobra Beer, informs a company release.

 
 
Cobra Beer founder and chief executive Karan Bilimoria says, "CobraVision provides a contemporary and innovative platform for creative expression. We are delighted to be working with ITV. At Cobra we encourage inspired thinking. We know everyone has a movie in them and these days it is so easy to make a film - anyone with a camcorder can make a film and with the free editing software packages available today, it is possible to make something very sophisticated. We therefore decided to give the 5 second spots before and after each commercial break to budding film-makers with the desire to get their work shown on national television."
 
 
Cobra has launched a website for Cobra Vision to provide the contest details and other information online.