MUMBAI: Branded Content Marketing Association (BCMA) India has come on board as an association partner for Indiantelevision.com’s BrandVid Summit and Awards 2019. The second edition marks a significant shift for the conference with the inclusion of the Awards. The focus of BrandVid this year will be to optimize the use of video as a brand communication tool and helping marketers get a better bang for the buck.
Commenting on the collaboration, BCMA global CEO Andrew Canter said, "We are delighted to be partnering with Indian Television dot com as we continue to build BCMA India. As the leading global member association for branded content we are focused on working in partnership with the leading companies and experts in the industry. This is an extremely exciting time to be in the branded content business and we are looking forward to a bright future for BCMA India."
BrandVid 2019 Summit Full Details
The importance and effectiveness of branded video has grown over the years. More and more brands are today are collaborating with the best creators and filmmakers to deliver audiences an unforgettable experience through unique storytelling.
"Branded Content is seen to be the next game changer in the world of communication strategy, and India is not any different. The market in India is expected to be worth $1.6 billion by 2022, and the sector is estimated to be growing at a rate of 28 per cent. BCMA India, the arm of the BCMA seeks to help develop and create greater awareness about this interesting area," said BMCA India president Karnvir Mundrey on the tie-up with BrandVid.
BrandVid 2019 Awards Full Details
‘Manoeuvring through a video maze’ has been picked as the team for his yea for BrandVid, which will be held at Mumbai's Westin on 21 June. The summit is tipped to be attended by some of the finest minds in the ecosystem.
The Summit will be followed by an Awards night, wherein Indiantelevision.com will recognise and honour the best brand video work across three broad categories - brand integration, industry sector and specials.
