BENGALURU: The Advertising Club, Bangalore (Bangalore Ad Club) said through a media release that it has received a record 1,150 entries for its annual Big Bang Awards to be held on 28 September 2018 in the Garden City. The Bangalore Ad Club says that this makes it the biggest awards in a 23-year history.
“We are celebrating Big Bang this year with the theme of # For The Love Of Advertising. We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital. We are looking at a year-long campaign, starting with Big Bang, to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry,” feels Big Bang Awards chairperson Malavika Harita. Harita is the current CEO of advertising and communications company Saatchi & Saatchi Focus.
Bangalore Ad Club says that as the advertising industry continues to grow, a shift in the advertising spaces with new opportunities and newer challenges seems to be emerging. The Big Bang Awards this year has lined up exclusive interactions with ad and marketing ITCV Foods CEO Gurus Hemant Malik, Colors Viacom 18 CEO Raj Nayak, noted ad-man and film-maker R Balki, who is known for his movies Padman, Pa, Ki and Ka and many more.
The Advertising Club Bangalore in association with Ananda Vikatan Group, its multimedia partner for Big Bang Awards, in a public service initiative have introduced the ‘Issued in Public Interest’, a new category under which social messaging campaigns will be recognised by the jury. The Advertising Club received 53 creatives as entries for public service, all of which will be recognised. “When it comes to public interest, it’s a challenge to categorise which is better. While we will award one gold trophy to the winner based on the jury scores. We will feature all the entries on our website, as a goodwill gesture," says Advertising Club Bangalore executive director Arvind Kumar.