Mumbai: AVOW, the award-winning, global app growth company specializing in mobile OEM advertising, announced today the setup of a new company with the previous GameBake founders, forming KYLN, a premium multi-channel distribution platform for game & app developers. This strategic collaboration between AVOW and KYLN (formerly GameBake) aims at redefining mobile marketing strategies and advocating for the inclusion of mobile OEMs to enhance marketing efficacy.
This integration seamlessly complements AVOW's existing offering of premium mobile OEM advertising inventory from industry giants such as Xiaomi, OPPO, Huawei, Samsung, Transsion, and Vivo.
AVOW and KYLN are committed to unlocking new user bases beyond the traditional Apple App Store and Google Play Store, focusing on "Alternative App Stores" and other platforms to capture the attention of billions of potential users worldwide. Notably, Android OEMs and Alternative App Stores comprise over 80 per cent of global mobile phones, offering app developers substantial opportunities. This is particularly critical in mobile gaming, the largest app vertical, with global app install advertising spend projected to reach $94.9 billion by 2025, according to AppsFlyer.
AVOW co-founder and CRO Ashwin Shekhar comments, “We're excited to collaborate on KYLN and extend a warm welcome to an exceptionally dynamic team and their inventive solutions within AVOW. Together, we're proud to offer a comprehensive solution unlike any other worldwide, seamlessly delivering both app distribution and user acquisition services. This distinctive blend positions us uniquely within the mobile industry landscape.”
Key Features of the KYLN Platform:
1 Integration free: Ensures a lightweight app experience by negating the need for SDK integrations.
2 Private Source Code: Maintains the confidentiality of source code, differentiating KYLN from other platforms.
3 Transparency and Choice: Affords partners complete control over their game deployment strategies and ensures visibility of their brand across multiple stores. All operational data is shared with partners through a comprehensive dashboard.
KYLN CEO Michael Hudson said, “I truly believe that by combining the expertise of mobile OEM advertising specialists from AVOW with our technology, we can take KYLN to new heights - massively simplifying the access to alternative app stores for game & app developers across geographies.”
The formation of KYLN is another milestone in AVOW's mission to drive industry innovation, making mobile OEM advertising accessible for brands and apps while remaining performance-oriented. This follows the previous launch of AVOW’s proprietary technology, AVOW Intelligence – a tool developed to revolutionize mobile OEM advertising by offering a smart and holistic view of media inventory across premium mobile OEMs.
AVOW collaborates with a diverse array of app developers and brands spanning various industries such as Tripledot, Exness, Amazon Prime Video, LOTTO24, AirAsia, Didi Group, Unico Studio, KUMU, OctaFX, JOOM, Kredivo, Navi, Zephyr Mobile.
