Mumbai: Online retail platform Auretics has given its public relations duties to Sakshar Media. The agency won the account in a multi-agency pitch.

The partnership aims at increasing brand awareness and media visibility for Auretics.

Commenting on the association, Auretics Limited CEO Arjun Gupta said, "While Auretics is India’s largest online retail platform, our aim is to further establish the Auretics brand in India. We believe Sakshar Media's diverse experience in PR and deep understanding of the retail industry make them a perfect partner to drive our communications with. We're excited to onboard them as a core partner and work closely with them to build our brand."

Expressing his thoughts on winning the account, Sakshar Media founder and director Puneet Kumar Kanojia commented, "We are incredibly excited for the opportunity to collaboratively work with a credible, trusted, and largest online retail platform. We aim to execute creative, impactful, disruptive, and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help Auretics accomplish their desired outputs."