Mumbai: Taiwanese tech giant, Asus has announced the appointment of Tribhuwan Joshi as lead – of corporate communications, PR and CSR, consumer and ROG PC Business for ASUS India. He will oversee communications and brand reputation practises for Asus' consumer, lifestyle, and gaming device segments in the Indian market.

In his new role, Joshi will be driving an integrated communications strategy, reputation management, brand communications CSR initiatives, influencer & KOL management for corporate & consumer campaigns, and driving market-specific campaigns for ASUS India.

Joshi has over 15 years of cross-functional experience across corporate and agency environments. He has looked after the communications strategy for some renowned organisations including Fujifilm India, HTC India, Panasonic India, Anchor by Panasonic, MSL Group India, and Team Orange PR.

Commenting on the appointment, Asus India marketing head for consumer PC & gaming systems group Paramjeet Singh Mehta said, "As we continue to invest in talent, we are focused on identifying and providing opportunities to people where they can have the greatest impact on our business. Joshi is a welcome addition to our team. His rich experience and in-depth understanding will help us elevate the amazing work that we have been doing across the country."

On the announcement, Joshi said, "It has been an absolute delight to have been associated with a robust brand like ASUS, which has been one of the leaders in the technology space. I am thrilled and ecstatic to embark upon this new journey and responsibility. I keenly look forward to working with the leadership team in strengthening the brand and its communications approach, while being devoted to exploring the best for the company’s growth."