Art-E bags the D2C mandate for VIP Industries

Art-E bags the D2C mandate for VIP Industries

Agency to oversee website management for Skybags, Caprese, VIP, Carlton, and Aristocrat brands


Mumbai: Art-E Media Tech, India's leading creative media and MarTech agency, is delighted to announce its newest collaboration with VIP Industries. In this exciting partnership, the agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the VIP Industries umbrella. Established in 1968, VIP Industries is Asia's largest and amongst the world’s leading manufacturers and retailers of luggage, backpacks, and handbags. It supplies to over 45 countries.

This milestone collaboration is set to redefine the way VIP Industries connects with its customers. By harnessing Art-E's expertise in Martech, Creative Technology, UI/UX and eCommerce solutions, VIP Industries aims to elevate its online presence and provide a seamless, immersive shopping experience for its global customer base.

VIP Industries head of marketing  Praful Gupta said ‘We chose Art-E for their ability to not just develop but also bring upon various facets of martech to the fore. Our new websites seek to capture what each individual is seeking, so as to tailor make them to suit every need with speed. Our digital-first approach is well aligned with our customer-first attitude.

VIP Industries head of digital marketing Suyash Dongre added “We are looking forward to benefiting from Art-E’s capabilities to understand the user journeys of our customers that lead to a result-driven digital experience.

Art-E chief digital officer Preetesh Chouhan was expectedly elated. “VIP Industries is a VIP win for us. It strengthens our claim of being one of India’s finest martech companies; a claim built on our multi-stack capabilities over the last few years. Really excited for the opportunity to build some world-class platforms for a world-class client.

Art-E Mediatech Pvt. Ltd. as an integrated marketing & technology agency fuses creativity & martech for their brands in India and across borders. They have offices in Delhi, Noida, Bengaluru and Mumbai covering all aspects of digital marketing. They work with industries spanning mobility, consumer durables, FMCG, heavy industries, and e-commerce among others. Their core services are social media marketing, content creation, and marketing, media buying and planning, TVCs, product and technology development, and design services.