MUMBAI: With the rise of the Global Pandemic of COVID19, there is an extreme shortage, surge pricing, and public hoarding of the N95 Masks and other medical necessities. Looking at the gravity of the situation, #ARM Worldwide, along with Huami Amazfit and PR Innovations, came to the forefront and launched a digital campaign called #WorkForDoctors in March.
The main objective of this campaign is to step up and reach out to the frontline heroes - the doctors, medical staff and government authorities who are facing a significant lack of medical & hygiene necessities at such a crucial time by providing them N95 masks and PPE kits to fight this ongoing pandemic.
#ARMWorldwide crafted an integrated campaign #WorkForDoctors & launched two digital films focused on the key communication of requesting people “To Not just work from home but work for doctors.” The campaign was backed by 24*7 support team working on queries from WhatsApp helpline, social media & website www.workfordoctors.in.
This Campaign moved beyond social media and received support from IndiaPost to send supplies to doctors from all over India, including big government hospitals, private clinics and the Indian Army.
Honourable Minister of Communication and IT, Ravi Shankar Prasad also expressed in this tweet,
“Delighted to see how @IndiaPostOffice is catering to the needs of our citizens in one of the most difficult times for humanity. When the going gets tough the tough get going.” Source: https://twitter.com/rsprasad/status/1249238964331937795
#WorkForDoctors campaign intrigued the audience and garnered 6M views across platforms. (Facebook, Instagram, Twitter). The campaign successfully served 15000 doctors on duty from more than 160 hospitals and stood true to its motto, “Don’t just work from home, #WorkForDoctors” with an overall content reach of 125M.
“What started as an empathetic digital campaign impacted thousands of doctors. We observed the power of social media while bringing togetherness during these hard times. Not only normal people from twitter but government officials and doctors also helped us in spreading the core message.” said Honey Singh, Co-Founder, #ARM Worldwide, CEO - PR and content marketing.
Mark Mao, Vice President of Overseas Business, Huami, further added, “We are glad to see great engagement on social media around the on-going campaign. We strive to contribute towards the noble cause with the same spirit and hope that India comes out strong over this pandemic.”
Additionally, the brand also reached out over 150 fitness, fashion & Lifestyle Influencers to drive awareness and spread the cause far and wide. Last year, in March 2019, #ARMWorldwide also executed #AmazfitChallenge, one of the first TiKTik Challenge in India having more than 8 Billion views to target Tier 2-3 cities https://www.tiktok.com/tag/amazfitchallenge
