MUMBAI: Sam Balsara's Madison Communication is sure on a high! After having bagged the media duties of Tata Tea last week, the agency's media arm - Madison Media has now clinched the AOR of Tata Chemicals.

This will be the third Tata AOR that Madison Media has bagged in recent times. The agency won the account following a multi-agency pitch involving the likes of Starcom and Lodestar.

 
 
Tata Chemicals marketing manager Sandipan Ghosh says, "We decided to award the media planning and buying AOR to Madison Media as we were impressed with their strategic approach, innovation focused culture and more importantly the passion that they succeed in bringing to their clients business."
 
 
Balsara, on the other hand, says, "We are delighted to add another prestigious Tata brand to our already existing kitty of Tata AIG and Tata Tea. I am sure our existing expertise in handling numerous FMCG brands combined with Tata Salt's innovative thinking will help us to set new media benchmarks in the category."
 
 
With this win, Madison media adds yet another AOR to a year of consistent business wins like Airtel, Marico, Jagran, McDonald’s, Tata-AIG, TVS and Tata Tea. The account will be handled from Madison Media's Mumbai office.
Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Dominos, Perfetti, Hyundai, Essel group, ACER, Asian Paints, Indo Nissan, Kotak and Cadbury. The Rs 8.5- 9 billion Madison Media is a part of Madison Communications, which has seven specialised units in Creative, Outdoor, PR, Rural, Retail and Entertainment, apart from Media.