Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

MUMBAI: Global affiliate network Admitad released its annual Affiliate Report 2020 which studies trends in the international affiliate marketing industry, identifying the global market growth drivers over the past year. The report provides an in-depth understanding of the region-wise shift to the emerging trends, where e-commerce has emerged as the most common vertical followed by the banking sector. 

Coming to affiliate market trends in India, which is one of the largest e-commerce markets in the world and especially in the APAC region, the report marks the industry as decentralized in the country. The affiliate sector in India has shown a growth of 69.7% with the largest share of sales of 56% from the category of household appliances and electronics and 20.1% from the Online Supermarkets. Goods from China constitute 4.2% of the share of the total sales. Out of the total sales figure for $64.8m, the electronics segment leads with the total mobile sales of 28.5%. With traffic almost equally divided between desktop and mobile, it is expected that the mobile category shall play an even bigger role in the coming years since affiliate marketing is no longer restricted to desktop traffic. The report provides a remarkable insight for the advertisers on the need for in-app tracking features to make the most of the growing mobile trend. In-app tracking on mobiles shall cater to promising categories like blogs, finance comparison sites, cashback services, contextual advertising and loyalty programmes.

The segments that are garnering a lot of attention and funding from investors in India are Online Grocery, Gaming (Fantasy Cricket in particular) and Online Food Delivery. It is also found that affiliate programmes in the financial segment are turning more towards CPA than CPL models. Education is one of the top categories which shifted to CPA advertising. Travel remained one of the biggest categories within affiliate marketing and touched the revenue of $48 Million. The report also mentions that in 2019, the fashion industry alone made $12.5 bn—over a third of the country’s B2C sales.

The report marks the growth of Blogs and Contextual Advertising, a new trend contributing to 9% of the share of the total sales. It is revealed that many of the major brands have increased their spending on bloggers and there is a rise in influencer marketing. The new trend also indicates a rise in alternative sources like reward sites and influencers. The top sales contributors are found to be Cashback and Coupons, constituting 46% of the share.

Speaking about the findings from the report, Neha Kulwal, Country Manager, Admitad India, remarked, “We have been expecting more and more companies to move towards the CPA model in the Indian sector and 2020 the report reflects this trend to be growing. Admitad has recruited more influencers for the CPA-based cooperation and the current trends to show that the telegram platform is going to emerge as one of the strong contenders in India in the coming years, following the global trends in the subscription campaigns.”

Admitad, as an organization, promotes transparency and one of the most significant takeaways from the report for the company and for the affiliate marketing industry is the increased trust among the Indian advertisers in affiliate networking.

Covering regions from the Asia Pacific, Europe, and MENA, the Admitad Affiliate Report 2020 covers data on more than 178 million orders and target actions completed via the Admitad platform in the world on all market segments from online to financial services.

Latest Reads
Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as...

MAM Marketing Brands
Reckitt Benckiser issues first global gender pay report

MUMBAI:  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company’s first global Gender Pay Report.  As one of the first FTSE 100 companies to go beyond...

MAM Marketing MAM to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

MUMBAI: As a humble contribution towards defeating the pandemic spread across the entire country,, a leading online gaming platform, has stepped forward to donate a minimum of Rs 10 lakhs to support India’s battle against Covid-19 by associating with Dehi Youth Welfare Association (...

MAM Marketing MAM
Tattvan launches a new initiative “Swastha Samarth” for all amid lockdown

MUMBAI: Tattvan, the first-of-its-kind telemedicine healthcare E-clinics has introduced - “Swastha Samarth” Initiative to support during the lockdown situation in India. Through this initiative, Tattvan is empowering medical practitioners and professionals to continue with patient care and...

MAM Marketing MAM
MSME sector under the yoke of COVID-19 lockdown; agencies bear the brunt

NEW DELHI/MUMBAI: India, just like the rest of the world, is staring at a bleak economic future on account of the nationwide lockdown caused by COVID-19. Already its GDP growth is at a decadal low. Adding to the cup of woes, productions are now being shut and many businesses are expecting a...

MAM Media and Advertising Media Agencies
Industry bids farewell to ad maverick Goutam Rakshit

Who can forget the devil slithering around in his green cape and his malicious smirk in TVCs and ads to hawk Onida - a TV brand - in the eighties and nineties? And of course, the memorable catchline: “Neighbour’s envy Owner’s pride.”.

MAM Marketing MAM
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM
MMA India announces new categories, calls for entries to 2020 SMARTIES awards

MUMBAI: The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world’s only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is...

MAM Marketing MAM
Ogilvy Delhi wins creative & digital duties of Sleepwell

MUMBAI:  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch.  Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category....

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required