Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

MUMBAI: Global affiliate network Admitad released its annual Affiliate Report 2020 which studies trends in the international affiliate marketing industry, identifying the global market growth drivers over the past year. The report provides an in-depth understanding of the region-wise shift to the emerging trends, where e-commerce has emerged as the most common vertical followed by the banking sector. 

Coming to affiliate market trends in India, which is one of the largest e-commerce markets in the world and especially in the APAC region, the report marks the industry as decentralized in the country. The affiliate sector in India has shown a growth of 69.7% with the largest share of sales of 56% from the category of household appliances and electronics and 20.1% from the Online Supermarkets. Goods from China constitute 4.2% of the share of the total sales. Out of the total sales figure for $64.8m, the electronics segment leads with the total mobile sales of 28.5%. With traffic almost equally divided between desktop and mobile, it is expected that the mobile category shall play an even bigger role in the coming years since affiliate marketing is no longer restricted to desktop traffic. The report provides a remarkable insight for the advertisers on the need for in-app tracking features to make the most of the growing mobile trend. In-app tracking on mobiles shall cater to promising categories like blogs, finance comparison sites, cashback services, contextual advertising and loyalty programmes.

The segments that are garnering a lot of attention and funding from investors in India are Online Grocery, Gaming (Fantasy Cricket in particular) and Online Food Delivery. It is also found that affiliate programmes in the financial segment are turning more towards CPA than CPL models. Education is one of the top categories which shifted to CPA advertising. Travel remained one of the biggest categories within affiliate marketing and touched the revenue of $48 Million. The report also mentions that in 2019, the fashion industry alone made $12.5 bn—over a third of the country’s B2C sales.

The report marks the growth of Blogs and Contextual Advertising, a new trend contributing to 9% of the share of the total sales. It is revealed that many of the major brands have increased their spending on bloggers and there is a rise in influencer marketing. The new trend also indicates a rise in alternative sources like reward sites and influencers. The top sales contributors are found to be Cashback and Coupons, constituting 46% of the share.

Speaking about the findings from the report, Neha Kulwal, Country Manager, Admitad India, remarked, “We have been expecting more and more companies to move towards the CPA model in the Indian sector and 2020 the report reflects this trend to be growing. Admitad has recruited more influencers for the CPA-based cooperation and the current trends to show that the telegram platform is going to emerge as one of the strong contenders in India in the coming years, following the global trends in the subscription campaigns.”

Admitad, as an organization, promotes transparency and one of the most significant takeaways from the report for the company and for the affiliate marketing industry is the increased trust among the Indian advertisers in affiliate networking.

Covering regions from the Asia Pacific, Europe, and MENA, the Admitad Affiliate Report 2020 covers data on more than 178 million orders and target actions completed via the Admitad platform in the world on all market segments from online to financial services.

Latest Reads
Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces...

MAM Media and Advertising Ad Campaigns
Myntra partners with Movado Group to launch MVMT watches in India

NEW DELHI: Myntra, in a strategic partnership with Movado Group International today announced the launch of MVMT (pronounced as ’Movement’) watches on its platform. Founded in Los Angeles, MVMT watches mainly cater to new-age shoppers who are digital-savvy, with a motto that style shouldn’t break...

MAM Marketing Brands
Swaminathan Subramanian Joins Sterlite Power as Group Chief Human Resource Officer

Sterlite Power, a leading global power transmission player, today announced the appointment of Mr. Swaminathan Subramanian as the Group Chief Human Resource Officer (CHRO) of the company. In his role, Swaminathan will be responsible for leading the HR function across India and Brazil.

MAM Marketing MAM
Ajay Gahlaut moves on from Publicis Worldwide

NEW DELHIL Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has decided to move on from the agency and pursue his passion on a personal front. He will be with the agency until mid-August and will ensure a steady handover to all concerned teams and clients.

MAM Media and Advertising People
Wavemaker India bags media mandate for Sun Pharma

Sun Pharma today announced Wavemaker India as its media partner. Wavemaker India will manage integrated media mandate for Sun Pharma in India. 

MAM Marketing MAM
Wunderman Thompson Kolkata wins CenturyPly account for corporate & panel division

NEW DELHI: After a multi-agency pitch, Wunderman Thompson Kolkata, has won the CenturyPly account for the corporate and panel division. In addition to corporate, the mandate covers ply, board and a few other lines of business.  The multi-agency pitch process began on 3 October last year. The pitch...

MAM Media and Advertising Account
Vikram Hemdev joins as COO of Laqshya Hyderabad Airport Media

NEW DELHI: Laqshya Media has got on board Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group. Prior to joining Laqshya Media, Hemdev’s last assignment was with Times OOH as the business head – traditional out of...

MAM Media and Advertising People
Samsung enhances contactless customer service offerings with new WhatsApp support

NEW DELHI: Samsung, India’s most trusted consumer electronics and smartphone brand, has started offering customer support through WhatsApp to provide prompt resolution to queries of consumers from the comfort of their homes. With this Samsung has strengthened its contactless customer service...

MAM Marketing Brands
Puma expands experiential retail concept in India

NEW DELHI: Global sportswear brand PUMA today announced the launch of its entirely remodeled stores at Banjara Hills, Hyderabad and Pacific Mall, New Delhi. Spread over 4200 sq ft and 3800 sq ft, respectively, it seamlessly combines technology, sports and experiential retail under one roof. This...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required