MAM

Acer India ropes in Motivator India as media partner

The account will be handled out of the Motivator Bangalore office.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/10/photogrid_plus_1628585758901.jpg?itok=Sbx2c_9x

Mumbai: Taiwanese electronics and hardware maker Acer has roped in Motivator as its media partner in India. The account will be handled from the Motivator Bangalore office.

Motivator India will manage the brand’s digital media duties including media strategy & planning, media investment, media activation, and content for categories including laptops, AIOs, tablets, monitors, projectors, air purifiers, and wireless earbuds. 

“I am delighted to have Motivator India on board as one of our lead agencies," said Acer India’s head of marketing, Sooraj Balakrishnan. "Their experienced team, knowledge of the media domain, great publisher connect and commitment to Acer has convinced us that they are the right digital media partner to take our brand forward in these challenging times."

“We are delighted to partner and support Acer in their growth momentum," said Motivator India, MD, Mausumi Kar. "The consumer journey is becoming increasingly complex. Our mandate provides us with the perfect opportunity to utilise our digital expertise in navigating this journey towards success for the brand Acer."

“Acer believes in breaking the barriers between people and technology and Motivator’s data and insights backed understanding of the market, consumers and motivations enable this for them. We are delighted to be awarded the business for Acer," added Motivator India, managing partner – South, Radhika Ramani.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/28/nykaa.jpg?itok=Wq0_TPuN
Q4 results: Nykaa profit falls 49% YoY to Rs 8.56 crore

Nykaa recently announced its financial results for the quarter and financial year ended 31 March 2022.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/28/f.jpg?itok=D4-qPjnR
Glad U Came PR agency introduces menstrual leave for employees

Glad U Came becomes the first PR agency to announce period leaves for its menstruating employees on 'Menstrual Hygiene Day'. With 90 per cent of its employees being women, the agency recognises the importance of the hour and believes that period leaves are something that every working woman...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/28/raga.jpg?itok=6o4LX3e4
Titan Raga ropes in Alia Bhatt as brand ambassador

Titan Raga has signed Alia Bhatt as its new ambassador. The onboarding of the vibrant actress also marks the launch of the brand’s new TVC campaign ‘Boldly Beautiful’. Conceptualized by Ogilvy, the new TVC campaign is an ode to young Indian women who aspire to break the societal barriers of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/28/rm.jpg?itok=wiucr1JH
Weekend Unwind with: Gautam Madhavan, founder and CEO at Mad Influence

It's that time of the week again when we attempt to get to know the person behind the title a little better, by having them share their nuggets on life and their mantras to deal with the curveballs that life throws through our Weekend Unwind series.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/divya-batra.jpg?itok=-qu15DED
Haldiram Snacks appoints Divya Batra as head of marketing

Divya Batra has joined Haldiram Snacks as head of marketing. She took LinkedIn to share this news. Before joining Haldiram, Batra was associated with McCormick which she joined back in 2012.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/vb.jpg?itok=mFgsyPwD
Pepperfry appoints Anand Batra as the chief financial officer

The e-commerce furniture and home goods company, Pepperfry announced on Friday the appointment of Anand Batra as its chief financial officer (CFO). This is Batra’s second stint with Pepperfry, his first being a five-year stint during the early days of Pepperfry’s inception.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/ad.jpg?itok=zXtTH8bE
Guest Column: Four tools to enhance your campaigns and accelerate earnings

As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion about the learning difficulty accentuated by digital platforms, several new tools have emerged, leading bloggers and other online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/mm.jpg?itok=kCKVbIX9
Madison Media Ultra wins media mandate for Jyothy Labs

Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/bb.jpg?itok=tbvVOPjY
Bombay Shaving Company appoints Varun Gupta as senior vice president - growth

Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair removal brand further strengthens its executive leadership to deliver on its mission of “of reaching two crore bathrooms.

MAM Marketing MAM