82.5 Communications creates #LetsStayHome campaign for CERA

82.5 Communications creates #LetsStayHome campaign for CERA

The television campaign of CERA was launched a year ago

CERA

MUMBAI: In this troubled time due to COVID-19 when people are being advised to stay home, CERA, a complete home solutions provider and 82.5 Communications have engaged with people in a special way. CERA Sanitaryware being the product which  offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home which brings home as the center of one’s life.

In keeping with the brand philosophy - Kuch Pal Ghar Ke Naam - CERA invited people to post videos of the things they could do because of staying at home that they otherwise would not have had a chance to do. People responded with numerous simple, happy videos that encourage others to stay home and in good spirits during this trying period.

In contrast to the current times, these #LetsStayHome videos stand out as a message of hope and positivity, giving people a small break from their anxieties.

Their current campaign strikes a sync with #CeraKuchPalGharKeNaam which is a most celebrated television campaign of CERA launched a year ago, says “Aaj Ghar Pe Hi Rehte Hain” and ends with “Kuch Pal Ghar Ke Naam.”