5W1H bags Roche Diabetes Care’s creative and digital mandate

5W1H bags Roche Diabetes Care’s creative and digital mandate

The account for ‘Accu-Chek’ was won in a multi-agency pitch.


Mumbai: 5W1H, the media and creative advertising agency has won the creative and digital mandate for Accu-Chek, a blood glucose monitoring device by Roche Diabetes Care, a pioneer in innovative diabetes technologies and services and a global leader in integrated personalised diabetes management (iPDM). 

As part of the mandate, the agency 5W1H will be handling the brand’s end-to-end creative communications for HCP, retail, digital solutions, e-commerce, performance marketing along with social media marketing.

Roche Diabetes Care cluster head India, Middle East & Africa Omar Sherief Mohammad said, “At Roche Diabetes Care, we are committed to enhancing access to diabetes care so that we can bring true relief to people with diabetes everywhere. As category leaders, we look forward to partner with 5W1H in enhancing awareness and understanding about diabetes and its management among various audiences in India.”

“In 5W1H, we found a good fit as a partner in driving this purpose through their in-depth understanding of the space and their creative expertise. I feel confident that the team will leverage their expertise in driving better understanding about diabetes and how people with diabetes can live fuller lives with the help of innovative technology.”

5W1H co-founder & chief business officer Kunal Luhar and 5W1H co-founder & chief creative officer Aakash Chatterjee commented, “We are very grateful to Roche for their trust in 5W1H. In today’s time having an omnichannel approach towards marketing and leveraging channels such as HCP, retail, trade & commerce and digital is essential. With the understanding of the market in the diabetes management and blood glucose monitoring space, we are sure to provide them with apt creative and business strategies to scale the brand.”

“The deep understanding we have on consumer insights will further help in building effective and relevant marketing communications”, they added.