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Facebook’s Mark D’Arcy to address the Ad Club

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MUMBAI: As part of its 60th anniversary The Advertising Club has arranged an evening meet with Mark D’Arcy on 28 October in Mumbai at 6:30 pm.



Mark D’Arcy, who is the VP and chief creative officer of the Facebook Creative Shop, leads a team of creative strategists tasked with creating and building ideas that transform how the world’s largest and most innovative marketers use Facebook to drive business growth.



After two decades of working as a writer and CCO in advertising and media, D'Arcy joined Facebook in 2011 to better explore the creative potential of the platform. He is the founder of the Facebook Creative Council which provides the social media platform with ideas on how to engage and educate the global creative community.



Prior to joining Facebook, D’Arcy spent seven years at Time Warner in New York as CCO of its Global Media Group. He co-developed the first truly creative media arts practice within a global media company designed to better leverage the company’s extensive television, film, print and digital assets for its key marketing partners. In 2009, he was named president of the Group and senior VP of Time Warner.



He spent 17 years of his career in New York, before shifting to London, where he is currently based.



D'Arcy has been widely recognised for his creativity and leadership in the creative industries and regularly speaks all around the world on the subject of creativity in social media, the transformation of marketing, the communication arts and the role and purpose of brands in society.



He has also served as a juror on numerous international awards shows including the CLIO Awards, LIA Awards, The International ANDY Awards and in 2013 served on the inaugural Innovations Lions jury at the Cannes Lions Awards.



The event will be held at Hotel Palladium, Lower Parel, Mumbai.

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