MAM

Cannes Lions 2014: HUL’s ‘Kan Khajura Tesan’ campaign brings glory to India!

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/18/cannes_logo.png?itok=eeEmCrAN

MUMBAI: While there have been many discussions around the reach and effectiveness of mobile in the marketing eco-system, not many brands have captivated this platform for impressive communication.

Looks like it’s time to rethink. HUL has gone ahead to prove that mobile marketing in India too can create a lot of noise. ‘Kan Khajura Tesan,’ a campaign rolled out by HUL was an effort to reach out to the media dark areas. ‘The Kan Khajura Station’ a 15 minute free, on-demand, entertainment channel introduced by HUL was a service where people could call and get entertained for free.

The brand created a new media through a rudimentary mobile phone that brought people out of media darkness and connected them with the world. According to the brand, this activity was done at a cost of under 4 US cents per person. This campaign was executed in Bihar and Jharkhand. 

Click here to watch the campaign…

This particular work bagged a Gold in Mobile Lions category at Cannes this year. This is the first time an Indian mobile marketing campaign has received a Lion in this category. Introduced in 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web.

The creative agency for this campaign was Lowe and Partners, India, while PHD India was the media agency. Lowe and Lintas which submitted this work under the Mobile Lions got a Gold.  

It can be noted that for this campaign both PHD India and Lowe & Partners have been listed as winners in Media Lions category too. The two Gold Lions have been won under the sub-categories of use of audio and use of mobile devices.

Another work that bagged a Bronze Media Lion is O&M campaign for The Akanksha Foundation (Schools). Overall, 92 Media Lions were given away. McCann Lima’ 'Happy ID' campaign for Coca Cola grabbed the Grand Prix in this category.

In the outdoor category McCann Worldgroup India bagged two Silver and two Bronze Lions. The Silver Lion was awarded for the campaign for Big Babol’s ‘Tangerine’, ‘Mango’ and ‘Pear’ entries. The agency won two bronze Lions for Premier Kitchen Tissues’  'Cat’, ‘Bear’ and ‘Camel' campaign series.

A total of 129 awards have been given in Outdoor Lions this year. Whybin/TBWA Group Melbourne won the Grand Prix for its entry ANZ Gaytms for ANZ Bank under this category.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/uber.jpg?itok=M803U92u
Zomato acquires Uber India’s food delivery business

MUMBAI: Online food delivery app Zomato has acquired Uber’s food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato. Post...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/barbeque.jpg?itok=W2cMTBzE
Barbeque Nation launches customer loyalty program, ‘Happiness Club’

MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/network.jpg?itok=LIznLbdA
Network18 & Diago India launch #Thankyoupolice campaign

MUMBAI: Diageo India and Network18 acknowledged the contribution of the Mumbai Traffic Police with the ‘#ThankYouPolice’ campaign as part of the ‘Road Safety Week’ for working tirelessly towards the safety of the citizens, better traffic management and keeping law and order in check.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tik.jpg?itok=eWYgZ41g
Paytm Insider & Qyuki digital media host 'Epic Fam Jam 2020'

Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tai.jpg?itok=xvqxt83a
WATConsult launches #TrulyYou campaign for Wacoal India

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/rub.jpg?itok=yyky8E_7
iProspect India bags paid media mandate of Max Bupa

iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/mruc.jpg?itok=h-qpSOsI
MRUC adds Andhra Pradesh data to IRS Q3 2019 report

MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data from Andhra Pradesh too. The quarter three report was already published on 27 December 2019 sans Andhra Pradesh’s data in the view of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/asciii.jpg?itok=6Dj0G5yB
ASCI releases guidelines on award referencing in ads

MUMBAI: The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of awards/rankings in advertisements effective 1 February 2020. According to a press release, “Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/subway.jpg?itok=YkOQwGji
Subway India launches TVC for Chhota Sub

MUMBAI: Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories