MUMBAI: General insurance company Digit Insurance has roped in cricketer Virat Kohli as its brand ambassador. Kohli has also invested in Digit Insurance in the past. With this association, the company aims to carry the message of ‘making insurance simple’ through the cricketer.

Digit Insurance became the first unicorn of 2021 with a valuation of $1.9 billion, and claims to have earned over 1.5 crore customers in its three years of operation.

Digit Insurance chairman Kamesh Goyal said, “At Digit, our mission is to make insurance simple, and our endeavour is to spread the message of the importance of insurance across India. And who better than Virat Kohli who is the most dependable, hard-working, and focused youth icon we have today, to represent us. We are happy to have him onboard.”

“Insurance is important to protect one’s family, savings, and future. And given my life-stage, I understand its need more than ever,” added Kohli. “But insurance is so complicated, and people procrastinate buying it. Therefore, Digit Insurance's mission of 'making insurance simple' caught my attention and I am happy to join their journey to spread awareness about insurance.”