MAM

Sonam to showcase Kalyan's Ziah collection

MUMBAI: Kalyan Jewellers, India’s most trusted and leading jewellery brand, has launched Ziah - Infinite Sparkles, an exquisite range of diamond jewellery, which recreates the perfect look of Solitaires.

Ziah will be showcased in a new brand campaign featuring style diva and Kalyan Jewellers brand ambassador Sonam Kapoor.

Smaller diamonds are set tightly together in a cluster or precious setting, thus creating the impression of a single solitaire. This collection features necklaces, bracelets, earrings, rings and pendants, set in 18 carat gold. They are available in heart, oval, round, marquise, pear and cushion shape, and are set together to create the perfect Ziah piece.

Kalyan Jewellers CMD T.S.Kalyanaraman said, “Solitaires have a timeless appeal, but it is also exclusive and premium. The Ziah – Infinite Sparkles diamond jewellery collection has been created to offer a smarter alternative to the expensive solitaires. It gives the contemporary woman a beautiful range of diamond jewellery that has the visual and sensory appeal of solitaires, at a more affordable price bracket. The collection has been designed to elevate daily wear as well as for celebrations.”

Ziah offers a huge variety of designs and styles, ensuring that everyone will find something they love. The brand’s merchandising strategy is to fulfill distinct customer preferences based on cultural sensibilities while also offering Kalyan’s popular collections from around the world.

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