MAM
Report on Shemaroo

Shraddha Kapoor signs on as Power Gummies brand ambassador

Brands claims its unisex vitamin gummies are vegan, gluten-free, and cruelty-free.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/16/img_16042021_125420_800_x_800_pixel.jpg?itok=aVWYwi81

NEW DELHI: Dietary supplement brand Power Gummies has roped actor Shraddha Kapoor as its brand ambassador. The Stree star will be now featured majorly on the company's hair & nails vitamin gummies advertisements. 

With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair every day. 

"Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively, and sparkling personality knits a perfect horizon and panache for our brand. She personifies the key prepositions of changing trends of beauty, health and fitness. We are ready to thrill the gen-next customers together with Shraddha," said Power Gummies founder & CEO Divij Bajaj. 

The actor’s inclusion in the company's marketing campaign could "help a wider range of people to move towards preventive care and nutrition for their health and wellness,'' added Bajaj.

Kapoor revealed that she has been taking two gummies every day for her nutritional needs. 

"As an actor, my constant battle is to maintain my hair health after never-ending hairstyling, which is a must for me. Something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take two gummies a day for my daily nutritional intake. I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies become a part of everyone's lifestyle just like me," she said. 

Power Gummies claims that their unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/nur.jpg?itok=BnykHqj0
Brands pay homage to the ‘silent heroes’ on International Nurses Day

Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/maya.jpg?itok=6AC_y8jC
Mayank Jain joins CarDekho Group as CEO – new auto business

Auto-tech company CarDekho has further fortified its leadership team by appointing Mayank Jain as CEO of its new auto business. He will be responsible for strengthening the organisation’s new auto offering, and deepening engagement with OEMs, dealer network and other enterprise partners.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/pd.jpg?itok=v1OzdxIm
Mercedes-Benz elevates Pradeep Srinivas as marketing head

German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/lg.jpg?itok=O73aw0w9
LG Electronics India pledges $5.5 million to support Covid-relief efforts

Consumer durable firm LG Electronics India has pledged $5.5 million for Covid-relief efforts and set up medical infrastructure to aid the battle against the novel Coronavirus in India. The company said as part of this initiative, it will set up 10 makeshift hospitals across India in association...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/ketan-kulkarni.jpg?itok=TmTcQvp5
Pandemic helped us understand our true resilience: Blue Dart CMO Ketan Kulkarni

At a time when the entire nation is facing the wrath of the Covid-19 pandemic, logistics company Blue Dart has been working round the clock to ensure supply chain continuity. With the #WeMoveSoYourWorldCanMove campaign, the brand ensured quick delivery amid the pandemic scare and ensured that the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/mcdonalds.jpg?itok=_n54igmg
McDonald's India- north & east appoints new leadership team

McDonald's India- north & east on Tuesday appointed Rajeev Ranjan as chief operating officer and Rajeev Goel as chief financial officer of the company. Both will step into their respective roles with immediate effect, following the retirement of Connaught Plaza Restaurants Pvt Ltd (CRPL) head...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810095146.jpg?itok=1G30HFT_
Shiprocket hires Amit Bhatia as vice president - marketing

NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.   Bhatia's mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620809409156.jpg?itok=FmX8tZNJ
ASCI secretary-general Manisha Kapoor named VP, ICAS executive committee

Mumbai: Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/sudhir_sitapati-nisaba_godrej_0.jpg?itok=lF1dL85h
HUL's Sudhir Sitapati joins Godrej Consumer Products as MD & CEO

Mumbai: Godrej Consumer Products Limited (GCPL) today announced changes to its leadership team, effective 18 October 18 2021. Sudhir Sitapati will join GCPL as managing director and chief executive officer. Nisaba Godrej, currently the chairperson and MD of the company, will continue to serve as...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required