Sanfe onboards Radhika Apte as brand ambassador

To focus on raising awareness on the importance of feminine intimate health.

Mumbai: Feminine hygiene and intimate skincare brand Sanfe has signed on actor Radhika Apte as brand ambassador. With Apte on board, the brand hopes to focus on raising awareness on the importance of feminine intimate skincare, health, and sexual hygiene.

Being unapologetically vocal for the right issues and causes as well as her bold outlook makes Radhika a perfect fit for being the face and voice for Sanfe, said the brand in a statement. "An encouraging voice like Radhika’s will help women choose Sanfe for their various silent and unnoticed, often unserved concerns," it added.

“Having Radhika on board gives us a sense of great confidence that we are on the right path towards being that solution to several silent needs of women," said Sanfe co-founder Harry Sehrawat. "We visualise a modern world where women can openly choose to take care of their needs themselves and Radhika embodies that woman who our community of women can take inspiration from.”

“Women today are openly acknowledging body positivity and confidence. This change is further fuelled by Sanfe which offers the choice of quality products and solutions across a women’s body cycle," said Radhika on the brand association. "I applaud the insight and resulting range of products Sanfe has to offer which provide solutions to what we all needed but never thought to demand.”

The products are available on Sanfe website as well as e-commerce platforms like Nykaa, Amazon, and Flipkart.

Latest Reads
Isobar's Shamsuddin Jasani joins Wunderman Thompson South Asia as CEO

Wunderman Thompson has appointed Shamsuddin Jasani as chief executive officer for South Asia, effective 1 November.

MAM Marketing MAM
Web Werks appoints Durgesh Pandey as chief finance officer

Mumbai: Data center provider Web Werks has announced the appointment of Durgesh Pandey as chief finance officer (CFO). In his new role, Pandey will be responsible for the management of all financial processes in India for all the legal entities, partnering in the formulation of the overall...

MAM Media and Advertising People
realme ropes in KL Rahul as brand ambassador

Mumbai: Smartphone brand realme has roped in Indian cricketer KL Rahul as brand ambassador to endorse its smartphone category.  Rahul will work with realme to help grow the smartphones category under the broad umbrella of product offerings, said the brand in a statement on Thursday.

MAM Marketing Brands
Lintas Live wins social media & PR mandate for Bayer India’s Saridon & Supradyn

Mumbai: Digital-first creative PR agency Lintas Live has bagged PR and social media mandate for Bayer India’s consumer brands Saridon and Supradyn, after a multi-agency pitch. This comes on the back of Lowe Lintas’ win for the creative mandate of these brands earlier this year.

MAM Media and Advertising Account
Wunderman Thompson South Asia elevates Tarun Rai to ED, strategic initiatives, APAC

Mumbai: After an illustrious 25 years in advertising in India, Wunderman Thompson South Asia chairman and group CEO Tarun Rai will move into a new role as executive director (ED) - strategic initiatives, APAC, effective 1 January 2022. Rai will report directly to Wunderman Thompson international...

MAM Media and Advertising People
Navnit Nakra to spearhead OnePlus India operations

Mumbai: Global technology brand OnePlus has elevated its vice president, chief strategy officer, and head of sales in India, Navnit Nakra, to the role of OnePlus India CEO and head of the brand for India region. As part of this new senior leadership role, Nakra will spearhead the company’s business...

MAM Media and Advertising People
Good Glamm Group acquires ScoopWhoop, signals foray into men's grooming space

Mumbai: GoodGlamm Group, the parent company of direct-to-consumer (D2C) beauty and personal care brand MyGlamm, has acquired the new-age digital media platform ScoopWhoop Media. This is the second acquisition by the company in less than a month and the fourth big buyout for the group after The Moms...

MAM Marketing MAM
Zomato CEO Deepinder Goyal joins Unacademy's board of directors

Mumbai: Homegrown learning platform Unacademy on Thursday announced the appointment of Zomato founder and CEO Deepinder Goyal on the company’s board of directors. “Deepinder has been an advisor for several years and it was only a matter of time before that association transformed into a formal...

MAM Media and Advertising People
WayCool Foods appoints dentsuMB as lead communications partner

Mumbai: dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of the homegrown agri-commerce company, WayCool Foods. The account will be serviced from the agency’s Chennai office.

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required