Myntra's 'Big Fashion Days' records 56% sales from tier 2 and 3 cities; witnesses 60% growth over last edition

6.4 million items sold during the 6 day sale

Bengaluru: Myntra’s ‘Big fashion Days’, held between 29th September and 4th October, concluded with 1.9 million people shopping for 6.43 million items across categories, from over 3000 brands and 7 lakh+ styles. The ongoing festive season sale witnessed maximum enthusiasm from tier 2 and 3 cities and towns across the country contributing over 56% to the overall sale.

• 2.7 million orders placed • 35 pairs of footwear sold per minute during the sale • 50 women’s kurtas and kurta sets sold per minute • Men’s Tshirt sold every 2 seconds and a pair of jeans sold every 4 seconds • 500 lipsticks and kajals sold every hour

Men’s apparel registered a 50% growth over last edition with men’s tshirt being sold every 2 seconds and a pair of jeans sold every 4 seconds. Ahead of the festive season, women shopped for ethnic kurtas with 50 kurtas and kurta sets being sold per minute. In western wear dresses and jumpsuits were extremely popular. Beauty and Personal care registered a 95% growth over the last edition with over 3 lakh make up and beauty products sold across men and women. Kids wear witnessed the sale of 2.2 lakh units with kids footwear scaling well. Myntra Fashion Brands, with brands such as, Roadster, House of Pataudi, HRX, Anouk, Mast & Harbour and Taavi, contributed about 28% to the sale. Among accessories, watches and handbags were a favorite among shoppers, selling 35,000 and 77,000 units respectively. Bedsheets was the most popular item in home category.

Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “The current edition of Myntra’s Big Fashion Days, welcomed the festive season with the choicest styles across categories and has by far been the biggest ever, witnessing 33% increase in orders over last year and registering 4.3 lakh new customers on the platform. We have recorded a 60% growth over last edition with 56% of the sales coming from Tier 2 and 3 cities.  We saw a 32% increase in traffic over last edition with 1.9 million people shopping for 6.43 million items, making it their best festive season shopping experience to date.”

Myntra also registered 4.9 lakh new Myntra Insiders (members of loyalty program) during the course of the sale. 

Latest Reads
Candere By Kalyan Jewellers launches their Valentine’s Day campaign “Will You?”

With Valentine’s Day round the corner, Candere by Kalyan Jewellers, a leading omnichannel jewel-tech brand, announced the launch of their Valentines’ Day campaign "Will You?" This is the cherished season of love when people express their emotions towards any special bonds.

MAM Media and Advertising Ad Campaigns
Cadbury five star introduces mush detector web app

Cadbury 5 Star has launched a campaign to assist singles in navigating love-sick zones and dodging gushing couples. As part of this year’s "#DoNothing" proposition, the brand has introduced a mush detector web app that detects high mush zones, thus helping free birds 'do nothing in peace.'

MAM Marketing Brands
Kaizzen elevates Nikhil Pavithran and Prashant Subramanian

Kaizzen, one of the leading integrated communications agencies, in an effort to strengthen its leadership, has announced the elevation of Nikhil Pavithran as group president and Prashant Subramanian as head of North India.

MAM PR & Communication
Contagious announces the Contagious Pioneers list 2023

Contagious has declared the 2023 Contagious Pioneers list, an annual round up of the agencies that consistently set the standard for innovation and creative excellence in marketing.

MAM Media and Advertising Ad Campaigns
Famous Innovations appoints Sharon Varghese as business head of Bangalore operations

Mumbai: Famous Innovations, an independent agency, has onboarded Sharon Varghese as its head of business for the Bangalore office. Varghese joins the company holding 18 years of rich experience in the fields of advertising and public relations. Prior to this, she worked at McCann Worldgroup for...

MAM Media and Advertising People
Maaza unveils new campaign “Aam Wali Dildaari, Bina Naam Wali Dildaari”

Mumbai: Maaza, Coca-Cola India’s homegrown mango drink and the fastest growing juice brand in India and Southwest Asia, has unveiled its new “Aam Wali Dildaari, Bina Naam Wali Dildaari” campaign. The latest campaign features actor Amitabh Bachchan and actress Pooja Hegde along with south Indian...

MAM Marketing Brands
Ashish Singh is Virtualness CTO

Virtualness, a mobile-first platform designed to help creators, brands, and the sports, media and entertainment industry navigate the complex world of web3, announced today that Ashish Singh will join Virtualness as CTO. He was previously the senior vice president of technology at Nykaa.

MAM Marketing MAM
Union Budget 2023: Tax rebates, digitisation and AI efforts please many

Mumbai: Needless to say, the Union Budget 2023 presented by finance minister Nirmala Sitharaman has brought much glee to the country. In’s pre-budget chat with veterans in the advertising and marketing industry, tax exemption and digitisation were the key highlights of the...

MAM Marketing MAM
D2C in 2023: Hyper-personalisation, omnichannel and AI approach is going to be the way

Mumbai: Amongst the many industries that have been witnessing growth, one such industry is direct-to-commerce (D2C). The world opened up in 2022 after two years of the pandemic-led slowdown. The last couple of years saw a significant shift in demand for various product categories, accelerating a...

MAM Media and Advertising People