MAM

MobiKwik partners with EPIC for Diwali Dhamaka offer

Consumers can earn 30% Supercash on subscription through the app

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/26/EPIC_800.jpg?itok=jglydL1G

MUMBAI: Festivals are the perfect time to indulge as well as make investments. To add to the many options available this festive season, MobiKwik, India’s leading financial services platform has partnered with EPIC On, a leading premium video-on-demand platform by EPIC channel - India Ka Apna Infotainment, for an exclusive ‘Diwali Dhamaka’ offer. All subscriptions made for EPIC On through MobiKwik will get you 30% Supercash. This limited offer is currently available and valid on Quarterly, Half-yearly, and Annual subscription plans.  

According to a PWC report, over the past decade, the video on demand (VoD) market has evolved across the world, including India. Advancements in technology and telecom infrastructure have made ‘anything-anytime-anywhere’ a definite and scalable reality for content consumption. With the launch of over-the-top (OTT) services, VoD has been at the forefront of disruption in the media industry. Moreover, this disruption has transformed the value drivers in the entire chain of production, aggregation, and distribution, with consumer reach and satisfaction becoming the holy grail.

A homegrown company, founded in 2009, MobiKwik is focused on becoming the payment platform of choice for the customer of infotainment and OTT platforms. It strives to bring the best possible solutions to its consumer family and the association with EPIC On is just another example of how.

The EPIC On library comprises of high-definition (HD) content across genres - with select shows in Hindi, English, and Tamil - along with the short format content, and video books by renowned author like Devdutt Pattanaik. EPIC On users can also catch up on the latest episodes of their favorite shows like the EPIC India Quiz Challenge, Lost Recipes Season 2 and more on the app. The EPIC On app is available across multiple devices like App Store, Play Store, Fire TV Stick, Android TV, Apple TV, and Xiaomi’s MI TV

The union between these two brands promises to bring to masses an eclectic mix of non-fiction content that aspires to help the younger generation imbibe the diversity of India. EPIC On’s partnership with MobiKwik is the best example of how homegrown organizations today are helping build each other up.

Commenting on the association, MobiKwik  founder  & CEO Bipin Preet Singh said, “Our intention of partnering with a video-on-demand platform is to provide a large number of our users, access to premium on-demand content at attractive price points. We have observed the success of OTT platforms over the last few years and to invest in the segment was just a natural progression for our brand.  We understand the shift in customer choices and content consumption behavior. EPIC On was the best choice for us as the platform has curated some unique shows for its consumers. EPIC On boasts of diverse content across genres and makes the dissemination of interactive & engaging. Users instantly connect with the shows and enjoy watching them with their families. EPIC On is a truly enriching experience and this festive season, I am certain our customers will appreciate this offering on our platform.”

Commenting on the partnership EPIC On AVP-product & strategy  Adita Jain said, “At EPIC On we constantly aspire to find innovative ways to engage with newer audiences. This Diwali, EPIC On’s association with MobiKwik will help us do just that. By partnering with such a leading platform, we are reaching out to make the MobiKwik consumer family a part of the EPIC on Family as well. The consumers can look forward to their holidays being full of cheer and entertainment with a host of fresh original content offerings coming their way."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/amazon.jpg?itok=-mFxM7hM
Amazon India expands language support ahead of festive season

Ahead of the festive season, Amazon India on Monday announced that customers can now access the shopping portal in Marathi and Bengali in addition to the six previously available languages – Hindi, English, Kannada, Malayalam, Tamil, and Telugu.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632143233844.jpg?itok=ACBFNxOl
Artium Academy launches brand film with Sonu Nigam

Mumbai: Online music education platform Artium Academy on Monday launched its first brand film featuring the celebrated singer Sonu Nigam. To lend depth and build a strong music pedagogy, Artium Academy’s academic board has Nigam as its patron-in-chief and voice expert Anant Vaidyanathan as chief...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632138422503.jpg?itok=zY-G2Oqi
upGrad commits to ‘fast-forward your career’ in its latest campaign

Mumbai: Edtech firm upGrad has unveiled its new campaign titled ‘Fast Forward Your Career’ to promote the online courses from the education portal. Launched on Sunday with Vivo IPL 2021, the campaign will be heavily promoted across TV and digital, the brand said in a statement. Conceptualised in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632127407427.jpg?itok=Uk4cSBJq
E-commerce dominates IPL 2021, followed by durables & auto industries: Report

Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament. This was followed by the durables & automobile industries, according to the 'Hi-Cricket' study...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632117573019.jpg?itok=9sPuURfV
Leverage Edu onboards Zee’s Ambesh Tiwari as CMO

Mumbai: Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth, and institutional sales for the company.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/heeru-rahul.jpg?itok=lSEcta-k
Dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

New Delhi: Isobar, the creative experience agency from dentsu India has promoted Rahul Vengalil to the role of managing partner. Vengalil will report into Isobar India group CEO Heeru Dingra and will be responsible for building the business with creative & experience as the key focus for future...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/srk-byju.jpg?itok=w2UgkE-7
Shah Rukh Khan talks about 'Two Teacher Advantage' in BYJU'S new TVC

Mumbai: Edtech company BYJU'S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU'S Classes with ‘Two Teacher Advantage'. Conceptualised and created by Springworks, the ad film touches upon everyday concerns of students struggling to understand basic concepts...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/neeraj-cred.jpg?itok=GuNOUa4H
Neeraj Chopra dons new avatar in Cred's latest ad

Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday. After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred’...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/crypto.jpg?itok=zetVwk1f
Crypto platforms ramp up ad spends this festive season

Mumbai: As the market pins its hope on the festive season for a hike in sales, the crypto exchange platforms too aren’t lagging behind in wooing users to invest in the digital asset class. In an evident change from last year when the platforms were cautious and muted in their approach, they are all...

MAM Print

Sign up for our Newsletter

subscribe for latest stories

* indicates required