MAM

MG Motor India & The Better India celebrate Dr. Monisha Behal’s work in the North East with its #MGChangemakers initiative

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/06/mg.jpg?itok=JEs-7aUU

MUMBAI: MG Motor India, in collaboration with The Better India, has launched an initiative to highlight and recognize the extraordinary stories of 6 women changemakers who have driven a positive change in society.

MG Motor India, with its emphasis on embracing diversity, has also found synergistic support from UN Women India MCO, which has been championing gender equality across the Subcontinent.

The latest #MGChangemakers story highlights the brilliant initiatives and the work that women’s rights activist and founder of the North East Network (NEN), Monisha Behal, has been doing in the region. Monisha has been planting the seeds of socioeconomic and environmental reform in Chizami, a small village in Nagaland’s Phek district, since the mid-1990s. With the aim of improving women’s health standards in the state, she set up the NEN which has created a unique development model in the region.

The NEN also started skill enhancement programmes such as bamboo craft, food processing, organic farming, rooftop water harvesting and low-cost sanitation, besides organising discourses on topics like governance, women empowerment and human rights issues in Chizami. Taking the spirit of women empowerment further, Behal flagged off Chizami Weaves, a decentralised livelihood project to create sustainable livelihood opportunities for the marginalized women in the district as well as to preserve the unique textile tradition of Nagaland. Starting with seven weavers, Chizami Weaves today has a strong network of more than 300 women in Chizami and 10 other villages in Phek district.

Rajeev Chaba, President – MG Motor India, said, “MG Motor has been built on the strong foundations of cultural diversity. It is to reinforce this vision that we are highlighting and recognizing 6 women catalysts of change through the #MGChangemakers campaign. Monisha Behal has made a significant contribution towards the upliftment of communities, inspiring and motivating several others to drive a positive change within society. We salute her resilience and spirit, and laud her commitment to championing the rights of those who find themselves at the margins.”

Dhimant Parekh, Founder-CEO – The Better India, added, “The Better India has always highlighted the stories of individuals who have made a positive impact on the lives of others. We are delighted to partner with MG Motor for the #MGChangemakers initiative and showcase remarkable stories of people such as Monisha Behal. Thanks to her, today, Chizami is at the forefront of championing women’s rights, supporting sustainable livelihoods and restoring traditional food systems and agricultural practices in Nagaland. She has played a vital role in enhancing the way of life of many women in the North East and we are proud to showcase her tenacity and spirit through this campaign.”  

Extending support to the campaign, Nishtha Satyam, Deputy Representative, UN Women India MCO, added, “UN Women is committed to the cause of gender parity and dignity for every human being. Monisha Behal has done extraordinary service to the people of Chizami and has actually helped many women find their voice in their homes and communities through the initiatives of the NEN. We are pleased to be a part of the commendable #MGChangemakers initiative, which seeks to drive conversations about respect and inclusion for all and celebrates the work of people such as Monisha.”

Speaking on her involvement in the #MGChangemakers campaign, Monisha Behal said, “It is indeed a laudable campaign by The Better India and MG Motor India that brings the fire to the stories of transformation of the entire communities such as, the kind that North East rural women have gone through. North East Network seems to have become the beacon of development and change in the region and I am so grateful to the #MGChangemakers to recognise the work we have done and turned the spotlight on it to inspire others..”

The first #MGChangemakers story featured transgender activist Kalki Subramaniam the second one celebrated the work of Chetna Sinha, who has made massive headway in financially empowering rural women in India. The third story focussed on the work of Padma Shri awardee Sudha Varghese who has shown tireless dedication to the cause of the Mahadalit community of Musahars in Bihar. 

The stories of the other two changemakers under the #MGChangemakers initiative will be launched at an interval of 7 to 10 days and will be supported by strong traditional and digital promotion to further enhance the reach of their message. The video-based stories of these praise-worthy women will also be shared by UN Women India MCO on its social media handles to further amplify awareness.

The campaign will conclude with an on-ground event featuring all 6 changemakers, as well as prominent celebrity-activists, media, and prominent organisations focusing on women empowerment and equality.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/admitad.jpg?itok=z7l4Z3j1
Admitad launches support helpline for advertisers during COVID-19 pandemic

MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic. Named Black Swan, Admitad’s support hotline aims to...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/doctors.jpg?itok=SUmQsz6I
#ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply. The company earlier has...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/kellogs.jpg?itok=oPOrIPSP
Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

MUMBAI: Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign. Backed by the findings of a real-time consumer research, Kellogg’s identified that parents are faced with a task of having...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/NART.jpg?itok=hbmNLqz5
COVID-19: How affirmations can help deal with work from home

At a recent workshop on “How to develop Harmonious Relationships”, my wife, Narayani, and I used a pendulum to demonstrate the power of thoughts, both, positive and negative. We invited a volunteer from the class to come up and sit on a chair facing everyone. Narayani placed the pendulum a few...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/the-ad-club-bangalore.jpg?itok=DVUMBEcL
Advertising world should re-strategise business now to sustain the impending economic blow

NEW DELHI: The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession. The Indian economy, which was already dealing with certain setbacks, is also going to be hit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/britannia.jpg?itok=d3bIk0nI
Britannia partners with Dunzo for doorstep delivery of food essentials

MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/popcorn.jpg?itok=h2lr6l3q
Popcorn Furniture joins hands with Good Karma for one-month campaign

MUMBAI: On World Health Day, educational furniture manufacturing company Popcorn School Furniture announced a one-month campaign focused on the mental wellbeing of the children. The campaign, launched in association with Good Karma, aims to mitigate the stress in children during the COVID-19...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/mcdonalds.jpg?itok=wY-0Tisd
McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

MUMBAI: Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down. The move is intended to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/images.jpg?itok=Wd3rHCXh
DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required