MAM

Lookup partners with Twitter

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MUMBAI: Lookup, a free service that connects local businesses with consumers, has launched @lookuplite based on Twitter’s platform for live, public conversations.

Users can tweet their requests starting from booking appointments, ordering food till enquiring about products to @lookuplite and Lookup will monitor it and send solutions within minutes. Up until now, Lookup was launched on Android, iPhone and SMS. Through this collaboration, Lookup is now just a tweet away.

“Our idea is to make Lookup ubiquitous. Being one of the most popular social media in the world, Twitter is a real-time communications platform for us that can’t be skipped for our on-demand local commerce service,” said Lookup co-founder and CEO Deepak Ravindran.

The technical integration will include a Twitter account @lookuplite to answer people’s queries. Whenever users tweet their request, they will get a reply through a mention on Twitter. If one wants to ask something in private, they can send a Direct Message to @lookuplite.

“We are always looking to provide better accessibility for our users and to help them be more productive with Twitter. With Lookup on board, millions of Indians in Bangalore, Mumbai, Delhi NCR and Pune can now order home delivery, make reservations, book appointments, get information on store deals, and much more done, one Tweet at a time,” added Twitter business development head for India and South Asia Ravi Bhaskaran.


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