MAM

Kwality launches breakfast cereals

The company is stressing on the need for including breakfast in your diet.

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MUMBAI: Kwality, from the house of Pagariya Food Product Pvt Ltd, recently announced its wide range of healthy cereals. A unique combination of whole grain and multigrain, the range of cereals offers a variety of breakfast choices for all Indian families.

The adult range has corn flakes, corn flakes almond honey, corn flakes honey, corn flakes strawberry. Under the health range, they have ragi flakes, muesli crunchy, muesli mixed fruit, muesli fruit n nuts, oats and wheat porridge. Each of these is a combination of various grains like wheat, ragi and oats that come in unique flavours and has been specially created keeping in mind the Indian palate.

Pagariya Food Pvt Ltd managing director Naresh Pagariya said, “We are extremely thrilled to announce our newly packaged cereals which are in line with our vision to introduce products that are rooted in our philosophy of nutrition, wellness, convenience and health. We believe that the consumer’s need for breakfast choices in India is growing exponentially and our range of products is uniquely placed to satisfy this need.”

The new cereals are available at all big supermarkets such as Big Bazaar, D-Mart, Metro, More, Spar and various other brick and mortar stores. Additionally, they are also available at leading online stores like Amazon, BigBasket and Flipkart.

Today the size of breakfast cereals in India is Rs 2500 crore and growing at a CAGR of 27-28 per cent. By 2020, the turnover will touch Rs 4000 crore. The company is aiming to grow by over 100 per cent in the next few years and become one of the top five breakfast cereal companies in India.

The company is aggressively focusing its operational and marketing strategies to capture new markets across India and reach Rs 100 crore mark by 2020 from the current Rs 40 crore. By introducing smaller packs of Rs 5 and Rs 10, the company is ensuring that people in tier 2, tier 3 and rural Indian cities also can now have nutritious and tasty breakfast cereals.

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