MAM

×

×

Kokuyo Camlin welcomes Google’s new logo with virtual crayons

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/09/03/Untitled-1_2.jpg?itok=x_p-NSiT

MUMBAI: Stationery and art brand Kokuyo Camlin has given its fun take on Google’s new logo launch.

Kokuyo Camlin’s video response on the new logo builds upon Google’s first major redesign of its logo in 17 years, through the creative route ‘If it’s Crayons, it’s Camlin.’ The video, shared on Twitter, expresses how the universal appeal of Camlin’s art and stationery products also extends to the virtual world, while highlighting the colourful and interactive look and feel of the new Google logo.

Expanding on its core proposition of ‘Let’s Have Fun,’ the video, which has been created and conceptualised by Kokuyo Camlin’s digital agency, Big I Tuna, represents Camlin’s dedication to helping art lovers bring their imagination to life virtually and create masterpieces sitting anywhere.

Kokuyo Camlin chief marketing officer Saumitra Prasad said, “As marketers of Camel, the pioneer and largest brand of crayons, we are delighted to see the new logo of Google inspired by crayons. As Kokuyo Camlin aims to make learning fun for children through its art and stationery products, we are happy to see the world moving towards the same direction where art and creativity is being encouraged.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/havas.jpg?itok=sjV4tFh-
Lionsgate Play launches first marketing campaign with Havas Creative

Premium entertainment service, Lionsgate Play has made a grand entry into the Indian market, with its first marketing campaign. The renowned global brand has awarded its creative mandate to Havas Creative India, the business will be handled by the agency’s Mumbai office.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/SABRE_Awards.jpg?itok=ViNWcHdM
Ogilvy India's PR capabilities shine at Asia-Pacific SABRE Awards

Ogilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore on Friday. Ogilvy India was particularly impressive winning 4 awards from the 16 and the India team also won the Best in Show for its “Where’s the DNA”...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/Haresh_Nayak-OOHZONE.jpg?itok=94MhA0qc
Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/Royal_Stag-Jasprit_Bumrah.jpg?itok=5IUl-IuK
Seagram's Royal Stag adds Jasprit Bumrah to 'Dream Team'

Making a grand addition to its ‘Dream Team’, Seagram’s Royal Stag has announced Jasprit Bumrah’s name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/tata.jpg?itok=FpgFLceO
Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/sofeline.jpg?itok=6upjzK7b
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'

This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/Wakefit.co_.jpg?itok=Lkl169sm
Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/navneet.jpg?itok=cte9lcwB
Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/idibi.jpg?itok=tnWtq9Fl
IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories